Why Are Rolex Watches So Expensive?

Boldness, extravagance, luxury, and class are the usual timeless terms that people use when referring to Rolex watches. It’s no wonder the watch is worn by various high-profile individuals from around the world. Some of those names include John F. Kennedy, Elvis Presley, Paul Newman, and more. Considering the steep price tags for these watches, it makes sense why big earners like those are meant to own such a timepiece.

However, many of us have often wondered why there are expensive Rolex in the first place. Is that high price tag justified or is it just for show? Rest assured, there are justifiable reasons and we’ve covered them all here in this article.

Reasons Why Are Rolex Watches Are So Expensive

1: Designing Rolex Watches Cost A Lot

First of all, watchmaking is a meticulously tiring and challenging profession that costs a lot of money and the Rolex watches are a prime example of that.

The Rolex brand has its very own research and development department. What’s more, is that these departments are highly professional and utilize the latest ground-breaking tools and equipment. Not only that, but they always come up with new manufacturing methods and techniques to stay ahead of the competition. Plus, Rolex only hires highly experienced and trained scientists in their labs. This is so that they can maximize research on various lubricants and oils for their machines.

Rolex Daytona Rainbow

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The labs make use of a test room to test a Rolex watch’s case, bracelet, and movement. They also have a room with several gas spectrometers and electron microscopes. That’s where they conduct research on several metals and materials.

The in-house development costs that go into the craftsmanship and design of their watches are said to be very high. It costs a lot to have the movement designs developed and assembled. And besides that, the materials that make up the construction of Rolex watches aren’t cheap either.

2:  Uses 904L Stainless Steel

A classic, unmatched design is what gives Rolex luxury watches the edge over their competition. One of the ways they do this is by utilizing the 904L quality stainless steel. This steel is a lot shinier and stronger than the regular 316L steel that other watchmakers commonly use. And that kind of strength and resistance obviously doesn’t come cheap.

The 904L stainless steel is also known as Corrosion-Resistant Superalloy that was introduced in 2003. Interestingly, the machines and tools that produced the 904L stainless steel are always brand-new. This means that the company doesn’t use the same tools and machines to make the steel. And yes, they are also able to afford new equipment more easily than other timepiece makers.

Rolex Datejust II

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So, as you can see, it takes extra work and special skills to manufacture the 904L stainless steel. And that’s why other watchmaking brands favor the 316L steel material.

3: Rolex Watches Stand the Test of Time

If you want a timepiece that actually withstands any type of punishment, you’ll never find anything better than the Rolex. Any change in humidity, movement, temperature, and altitude would do it for other luxury watches. Except, of course, for the Rolex. And given the reasons we’ve already discussed in the previous points; the answer couldn’t be any more obvious.

One example of this unparalleled recognition is Edmund Hillary. Edmund was the first person to ascend Mount Everest while wearing a Rolex Oyster Perpetual on his wrist. Then came Ed Viesturs, who in 1994 ascended Mount Everest while wearing a Rolex Explorer 2. Viesturs still wears the watch today to commemorate his incredible feat.

Rolex Oyster Perpetual

4: The Movements Are Assembled by Hand

Of course, Rolex uses robots to produce their watches, but the tasks they perform are typically simple ones. Some of those simple tasks include filing, sorting, and cataloging. The more complex jobs like assembling bracelets and watch movements are actually done by hand. The watches are then double-checked and tested by humans to ensure they are of high quality. Such hard work and dedication are absolutely priceless when you think about it.

5: Rolex Watches Are Insanely Quality-Driven

Forget about movement assembling, Rolex is an incredible “control freak” that they’ll ensure even the screws are perfect. Every aspect of the production process is quality controlled, as one can expect from a quality-driven brand. The brand is also responsible for melting down precious metals like silver and gold, that their products use.

Rolex Submariner

6: Using Precious Materials

Just when you thought you heard everything, Rolex is backed by an army of gemologists. These are professionals who specialize in testing and incorporating precious metals such as diamonds and gold into Rolex watches. Furthermore, the brand also utilizes conventional jewelers to help them handpick and handset diamonds and other precious stones.

Also, unlike other watchmakers, Rolex is probably the only one that produces timepieces made out of gold. Yes, real, genuine gold instead of paint! This also explains why some of the Rolex gold models are always on the most expensive watch lists. Rolex admittedly refines 24 karat gold to 18 karat white, ever rose or yellow gold for their watches.

Rolex GMT Master II

7: Water-Resistance

Another factor that goes into the high price tag of Rolex watches is their water-resistance. Some models are able to withstand water depths of up to 300m. To confirm those levels, Rolex dive watches are first tested under pressurized tanks before being tested in actual waters. To test Rolex Deep-Sea watches, the company also uses high pressurized water tanks that are redeveloped via COMEX.

Rolex Watches Weren’t Always Expensive

A real mind blower eh? But it’s true. When Rolex watches were introduced in the 50s, they weren’t exactly as expensive as they are today. But as time went on, the quality of these watches went up along with their prices. It might not matter now, but we felt that you should know this for the sake of knowing and if you’re into history.

Rolex Watches Conclusion

And there you have it. It’s clear as day that in spite of that incredible price rate, there’s more to these watches than just their looks.

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