When you look around the watch industry, you’ll find that each company has a unique brand. Whether they are sporty TAG Heuer, affordable Seiko, or luxurious Rolex, they have a niche that they fit into. This same trend is true in the world of public personalities. In the case of Floyd ‘Money’ Mayweather, a big part of his brand is having expensive taste and spending massive amounts of money on various luxuries. One of them is his watch collection, and no piece in it reflects his brand better than his Billionaire watch from Jacob & Co.
One misconception people have about this watch is the price of it. They see its name and assume it costs a billion dollars, but that is not the case. Instead, Mayweather paid roughly $18 million for it. One thing to note is that while there are many diamond encrusted timepieces out there for purchase, there is only one of this specific model. The owner of Jacob & Co. has expressed interest in making more that are similar to it but has no plans to make the Billionaire watch a mainstream product.
Jacob & Co.
The brand behind the Billionaire watch has mixed reviews in the watch community. On one hand, many people believe that their products are overpriced and too flashy. One of the top criticisms is that they prop their brand up with expensive celebrity endorsements, rather than making truly exceptional timepieces. Others see this brand as one of the few original creators out there. Rather than producing products that look like every other watch on the market, they come up with designs that are sure to catch your eye, whether you like them or not.
Ultimately, Jacob & Co. does not fit everyone’s personal style, and I wouldn’t personally purchase one of their products when there are so many excellent brands out there as well. That being said, there is definitely a market for them. Breaking away from the orthodoxy of the watch market can be fun, and this company allows you to do that.
Now, back to the Billionaire watch. While this product might just look like a massive diamond bracelet, it has respectable machinery on the inside too. The movement in it is Swiss-made, has a 72-hour power reserve, and incorporates a tourbillon. While I would prefer a longer reserve for such an expensive product, you’re also likely not going to wear this piece outside of occasional events. As a result, you’ll probably have to reset it every time you put it on.
The tourbillon is a complication that watch manufacturers love to incorporate. While it is not especially useful for timekeeping, consumers see it as an indication of manufacturing mastery. Though Jacob & Co. is not in the upper echelon of timepiece brands, they have the ability to flex their skill and make this difficult complication function properly in the Billionaire watch. One more thing to note is that this watch uses a skeleton style, so you can see everything that is going on inside.
The main draw of this watch is not the inside, though. Instead, it is the outside, which is encrusted with a massive amount of diamonds. In fact, it has 260 carats between every jewel on it. You’ll notice two things right away when you look at this product. First, that there are diamonds on virtually every inch of it. Second, that those jewels are quite large. Similar products often incorporate only a few diamonds, and they are frequently quite small. Jacob & Co. bucks that trend with massive jewels and a substantial sum of them.
One thing I must note about Jacob & Co. is that they know what your criticisms of this watch are. The truth is that they created this product specifically because so many people would hate its look. It is absolutely outrageous, it is gaudy, it practically hurts to look at, and all of that is on purpose. Creating timepieces is an art form, and sometimes that means releasing a product that people don’t like to look at. The Billionaire watch is charming because it is a lavish monstrosity, not in spite of that fact.
I usually close articles by explaining who should purchase the discussed product and who shouldn’t. In the case of Floyd Mayweather’s Billionaire watch, just about every single one of you will fit into the latter category. Not only is the $18 million price tag out of range for the vast majority of consumers, but the look of this piece is definitely not for everyone. Of course, that doesn’t mean that we can’t have fun discussing it. Watch collecting, like boxing, is sometimes a spectator sport. Floyd Mayweather seems to be a master at putting on a good show in both domains.
Photos credited to Jacob & Co unless otherwise stated