TAG Heuer Formula 1 Watches

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New TAG Heuer Formula 1 Watches

TAG Heuer Formula 1 Watches

Introduction to TAG Heuer Formula 1 Watches

In 1985, Techniques d'Avant Garde (TAG) purchased the 125-year-old Heuer Swiss watchmaking company. The brand's name was changed to TAG Heuer in 1986. The Formula 1 then became the first TAG Heuer watch for sale. According to Calibre 11, the choice of name was not surprising, considering that both TAG and Heuer were heavily involved in Formula 1 racing! The quartz-only analog watch quickly became very popular. 

Priced at the lower end of the luxury watch market, the innovative F1 took its inspiration from the Swiss-made Swatch. Like the wildly popular Swatch, the Eddy Burgener-designed F1 featured a wide range of bright colors and a synthetic case. These features made it as popular as the lower-priced Swatch. In fact, by the time it was temporarily discontinued in 2000, more than 3 million of the colorful watches had sold.

Fortunately, TAG Heuer reintroduced the Formula 1 in 2004 for the value-minded luxury watch buyer. A hint of the future came when a more subdued stainless steel case and bracelet was introduced in 1987 and a chronograph was introduced in 1989. 

The new Formula 1 had a trendy, youthful, less formal design than many other luxury watches. Like all trendy designs, it changed frequently as consumer tastes changed. A major change occurred in 2012 when the F1 was upgraded with improved quality and more conservative design. That was also the year that automatic movements first became available in the Formula 1. 

Features of the TAG Heuer Formula 1 Watches 


If you are in the market for a casual sports watch, the TAG Heuer Formula 1 may be a perfect choice. At WatchShopping.com, our TAG Heuer Formula 1 watches are priced from under $1,000 to around $2,000.

The F1 features a highly accurate battery-powered Swiss movement. It's available with either a quartz or automatic movement. It is water-resistant up to 200 meters. The Formula 1 is available in both men's and women's styles. There are enough colors available to suit anyone's taste or wardrobe!

Scroll to see our Editor's Choice models. Will one of them be your choice, too? 

TAG Heuer Formula 1 Watches for Sale at Watchshopping.com 


We have a great selection of TAG Heuer Formula 1 watches for sale. Each watch is guaranteed to be authentic and in proper working order. Your watch will come in a brand new box, along with any original parts and tags. We will also include our in-house warranty card for your peace of mind. As you can see from our online reviews, WatchShopping.com is one of the most trusted companies in the online watch marketplace! Let us help you find the TAG Heuer Formula 1 you deserve.

Editor's Choice

Riley Reid
Senior Editor
Tag Heuer Formula 1 Watches
Definitely a favorite in the TAG Heuer family, the Formula 1 collection has made a name for itself in the watch world. With one of the most accurate movements in the Switzerland, the Formula 1 watch is powered by a battery. Water resistance up to 200 meters, the watch comes in enough colors to match all and any of your outfits. This is the perfect watch choice for anyone who is on the market for a casual sports watch.
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