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New Rolex Lady Datejust Watches

Rolex Lady-Datejust: The Classic Lady’s Timepiece 

After the success of the Rolex Datejust in 1945, Rolex released a women’s version of this popular men’s watch. The ladies’ version of the Datejust collection bears an identical look to its men’s counterpart. The primary difference is in the size, with Rolex cutting down a full 10mm off the dimensions of the watch. This was to give it a more petite and elegant visual, befitting the delicate style of women.

The Rolex Lady-Datejust has been in continuous production since then. Over the years, we’ve seen Rolex release several versions with different materials used, different dial and bezel configurations. Because of these variations, this Rolex collection is one of the most diverse and versatile in the whole Oyster Perpetual line. The most popular timepieces in this collection include the Rolex Lady-Datejust Chocolate Diamond Jubilee and the Rolex Lady-Datejust Everose Gold Jubilee watches.

Prices at a Glance: The Most Popular Rolex Lady-Datejust Watches

ModelPrice (approx.)SizeFeatures
Rolex Lady-Datejust 179160 Roma Sun$6,129.00 USD26mm
  • Bold black dial with Roman numeral hour markers, sapphire crystal, stainless steel bracelet, water-resistant up to 100 meters

Rolex

Lady Datejust 279173-0020

$8,950.00 USD28mm
  • Automatic chronometer with silver dial, 
  • stainless steel case with stainless steel, yellow gold bracelet, water-resistant up to 100 m

Rolex Lady-Datejust 

279173-0010

$8,950.00 USD28mm
  • 18k champagne-colored dial with yellow gold Oystersteel bracelet, round sapphire crystal

Rolex Lady-Datejust 

279381RBR-0004G


 

$17,239.00 USD28mm
  • 18k Everose gold,
  • chocolate dial with an oyster bracelet, diamond-set bezel, star-shaped diamond hour markers, date window at 3 o'clock marker, bidirectional self-winding via Perpetual rotor
Rolex Lady-Datejust 279171-0019G$13,399.00 USD28mm
  • Everose Rolesor case and bracelet, Sundust-colored dial with diamond marking and indexes, self-winding
Rolex Lady-Datejust 279138RBR-0006

$36,850.00 USD



 

28mm
  • 18k Yellow Gold case with champagne-colored dial with diamond hour markers, automatic winding
Rolex Lady-Datejust 279173-0017G$10,169.00 USD28mm
  • 18k Yellow Rolesor case, lavender dial with 10 diamond markers, date window at the 3 o’clock marker, scratch-resistant sapphire crystal with cyclops lens over the date window
Rolex Lady-Datejust 179174-22G$10,689.00 USD26mm
  • Luminous mother-of-pearl dial with diamond index markers, luminous white-toned hands, and a sapphire glass covering for protection
Rolex Lady-Datejust 179313$9,679.00 USD26mm
  • Champagne dial, yellow gold bezel with diamond hour markers

Rolex Lady-Datejust 

279174-0003

$11,269.00 USD28mm
  • Automatic pink dial, diamond indexes ladies jubilee watch

 

How Much is a Rolex Lady-Datejust Watch? 

Retail prices for the Rolex Lady-Datejust watches vary and can start at $7,550 USD for simple stainless steel versions. However, models with diamond-paved dials, like the 2021 Ref. 279458RBR-0001 model can go as high as approximately $100,000 USD. Take note that this price may differ. Depending on the market value of diamonds at the time of your purchase, it can go even higher.

In terms of pre-owned Rolex watches, prices are lower than their retail counterpart. Discontinued models of older versions of the Lady-Datejust 31, like the Rolex Oyster Perpetual Datejust Ref. 178240-0022 costs as low as $6,099 USD. Meanwhile, a second-hand Rolex Lady-Datejust Ref. 69173 with the white dial and gold index markers and minute hands can go for $8,079 USD.

If you want a truly eye-catching timepiece on your wrist, the Rolex Lady-Datejust Ref. 279383RBR-0015G features a diamond-set lavender dial. The diamond-studded gold bezel adds another layer of extravagance to this $17,619 watch. Another strikingly stunning watch in this collection is the Rolex Lady-Datejust REf. 279136RBR-0001. Costing a whopping $61,849 USD, this 28mm watch comes with an exquisite blue dial featuring diamond indexes encased in platinum. Additionally, the gem-set bezel provides an elegant finish to the watch’s design.

If you want something more simple, but still elegant and can pair nicely with any type of outfit, the Rolex Lady-Datejust Ref. 279174-0009G is the one for you. This $13,339-timepiece features a white gold mother-of-pearl and diamond dial that’s the epitome of class and elegance. Another classic option is the Rolex Lady-Datejust Ref. 178273, which retails for about $9,319 USD. This watch is slightly larger, measuring 31mm in diameter. It features an 18K Rolex Rolesor case with an Oystersteel bracelet.

The 2021 Rolex Lady-Datejust Models

As of early 2021, there are three new additions to the Rolex Lady-Datejust collection. The Rolex Lady-Datejust Ref. m279171-0026 comes in an Oystersteel and Everose gold case with the Rolex signature fluted bezel. The rose-colored dial features Roman numeral hour markings fashioned from 18K gold. Priced at only $9,250 USD, this is one of the most accessible models in the 2021 collection.

If you want pure extravagance on your wrist, the Rolex Lady-Datejust Ref. m279458rbr-0001 and Rolex Lady-Datejust Ref. m279459rbr-0001 are both fitted with 44 brilliant-cut diamonds on the bezel. On top of that, these two watches have dials set with 291 diamonds. Meanwhile, the President bracelets of these watches sparkle with 596 brilliant-cut diamonds. Both of them run using the Rolex self-winding 2236 caliber. The primary difference between these two watches is the material used. Rolex uses 18K yellow gold to craft the Lady-Datejust Ref. m279458rbr-0001, while the Rolex Lady-Datejust Ref. m279459rbr-0001 is made from 18K white gold. These latest models’ price tags can go as high as approximately $100,000 USD.

Why Invest in a Rolex Lady-Datejust Watch?

Rolex is one of the most prestigious luxury watches in the world. The brand offers an air of opulence and affluence that can make the wearer feel a certain level of life status. However, these watches are not just for show. They are made to last as well. Coupled with functionality and reliability, these watches are considered valuable investments by watch enthusiasts and connoisseurs.

However, before you jump into purchasing your first Rolex Lady-Datejust, note the material that your choice is made of. Earlier models of this collection were made with simple stainless steel. This type of material can easily decrease in value over time. Moreover, due to the collection’s popularity, it has been in continuous production ever since its launch back in the late 1950s. Unfortunately, this is a double-edged sword for the collection. This is because the supply for these versions is still relatively abundant. Even the prices for more vintage timepieces in the Lady-Datejust line made with stainless steel have not skyrocketed. The prices for the classic two-toned Lady-Datejust watches are shockingly affordable on the pre-owned market.

However, this doesn’t mean that buying a Lady-Datejust watch isn’t a good investment. You just need to purchase the right ones. It’s important to note that gold and diamond prices often increase depending on their market value. With that in mind, purchasing 18K gold and diamond-set Rolex Lady-Datejust watches can certainly be a wonderful investment. As long as it is in excellent condition, of course.

Vintage Rolex Lady-Datejust Watches: Are They Worth It? 

As mentioned above, prices for vintage Rolex Lady-Datejust watches still haven’t skyrocketed as compared to the brand’s other earlier models. The immense popularity of these watches caused the company to produce more watches.

If you do plan to invest in vintage models, the discontinued Lady-Datejust 26mm versions from the late 1950s are your best bet. The Rolex Lady-Datejust Ref. 179178 in yellow gold and Rolex Lady-Datejust Ref. 179313 made with a mix of two-tone stainless steel and yellow gold with a diamond bezel are still highly favored older models.

In 2015, Rolex discontinued the production of the Lady-Datejust in 26mm sizes, in favor of the slightly bigger 28mm models. Moreover, it also upgraded the movement from the original 1135 caliber to the new generation 2236 caliber.

Nevertheless, due to the timeless elegance that the Rolex Lady-Datejust watches possess, many still consider them to be the most charming and aesthetically pleasing timepieces in the brand’s entire catalog. Furthermore, they are also the most easily recognizable models, thanks to their distinct style that’s true of a Rolex staple. 

The Story Behind the Rolex Lady-Datejust 

The success of the original Rolex Datejust watches for men in the mid-1940s pushed Rolex to release a lady’s version. In 1957, just 10 years after the debut of the 36mm men’s Datejust, the company introduced the Lady-Datejust collection. While it shared similar features, the primary difference was in size. The brand shaved off 10mm from the original 36mm case to create a 26mm more delicate version to suit the proportions and style of the women of that era.

The first-ever Rolex Lady-Datejust Ref. 179160 watch was made from stainless steel. Ticking away in the original model was the caliber 1135 with a non-quickset date feature. This meant that you have to turn the crown and rotate the hands manually over and over until you reach the correct date. In the 1960s, Rolex released the midsize Datejust target towards both men and women. However, these eventually evolved into a watch exclusive for ladies.

Over the decades, Rolex launched several models consisting of significant upgrades and changes. This includes new materials, calibers, and design enhancements. The most noteworthy design change came in 2015 when Rolex increased the size of the Rolex Lady-Datejust collection from 26mm to 28mm. The collection also expanded with a variety of models sporting different bezels, dials, bracelet materials, and metal options. 

Reasons to Buy a Rolex Lady-Datejust Watch 

We cannot deny the vast acclaim of the Rolex Lady-Datejust collection. Admittedly, this line doesn’t have the same following as the Rolex Daytona collection or the Rolex Submariner line. Nevertheless, its legion of fans and watch enthusiasts alike still have a tremendous level of respect for the line. But why is that, though? These are a few of the numerous reasons people love this line and why you should, too.

  1. 1. The Rolex Lady-Datejust line is the first of its kind in Rolex history. It’s a game-changer in women’s watches as the first-ever chronometer for women with an automatic date function.
  2. 2. Despite the ample design options in the collection, no matter which model you choose, every single Lady-Datejust watch offers versatility like no other. Whether you’re attending a black-tie formal event or something smart casual, a Lady-Datejust timepiece will surely match perfectly with your outfit.
  3. 3. Over the years, there’s no denying how the Lady-Datejust collection rose to prominence. It is now one of the most iconic and popular luxury watch models, not only by Rolex but in the entire market.
  4. 4. Rolex watches in general are engineered to last. This ladies’ collection is no exemption. Every single timepiece showcases the same consistent level of quality that you would expect from a Rolex watch.
  5. 5. The hand-assembled movements of Rolex watches, including the Lady-Datejust line, go through several levels of quality control. This ensures users that these watches not only look good but also are robust, efficient, and accurate.

The Rolex Lady-Datejust and Its Famous Patrons

Rihanna

Superstar and designer Rihanna has a surprising choice in this line — the Rolex Lady-Datejust Ref. 279383rbr-0020. This model comes in a Rolesor (yellow gold and steel) case with a diamond-set bezel with a mother-of-pearl dial. The versatile style of this watch is perfect for pairing with different types of jewelry pieces. 

Grace Kelly

Former American actress and Princess of Monaco, Grace Kelly, favored a Rolex Lady-Datejust watch on her wrist. Famous for her Hollywood glamor and sophisticated style, Kelly was an unbeatable icon of elegance and, well, grace. Her timepiece of choice during the day was the Rolex Lady-Datejust Ref. 69178 with a 26mm diameter case. This timeless watch is made out of 18K yellow gold. A perfect choice for truly timeless beauty. 

Ana Ivanovic

From 2003 to 2016, Ana Ivanovic ruled the professional tennis circuit. On top of conquering the court, she was also a Rolex Ambassador in 2008. Ivanovic was spotted wearing Rolex Lady-Datejust watches on numerous occasions off the court. The most common timepiece from the brand we’ve seen on her wrist is the Rolex Lady-Datejust 178240-0006. This 31mm watch features a silver dial with a domed bezel. The polished Oystersteel case and bracelet give the 178240-0006 a sophisticated look, that perfectly matches this sports superstar

Hillary Clinton

Known for her powerful personality, the former US First Lady and Secretary of State’s watch of choice perfectly suits her persona. We’ve spotted the Rolex Lady-Datejust Ref. 179173 model with the white dial on her wrist. This two-toned timepiece is only 26mm in diameter and comes in a steel and 18K gold case with a jubilee bracelet. A new watch will cost you around $8,629 USD.

Olivia Palermo

As a socialite, television star, and fashion icon, Olivia Palermo, is rather particular about her style. Living life in front of the cameras, everything from her clothes, shoes, jewelry, and handbags are sure carefully tailored to match her impeccable style and personality. She’s also known to put great importance on the timepiece on her wrist. Rolex seems to be her choice of watches. She’s been photographed numerous times wearing several watches from the brand, including the 26mm Rolex Lady-Datejust in yellow gold with a President Bracelet.

Graceful Elegance on Your Wrist

While the Rolex Lady-Datejust collection is part of the Datejust line, that doesn’t mean it cannot stand alone. Over the decades, this ladies’ collection has garnered a reputation for its classic feminine style and accurate timekeeping. On top of these, there is also a wide variety of styles to choose from. From the different dial colors and textures to the type of bezels and hour markings, you can surely find a Lady Datejust watch that will perfectly complement your style. You can even choose from different materials: Oystersteel, 18K yellow gold, or a combination of both called Rolesor. No matter which timepiece you prefer, you can rest assured that every single watch from this collection is elegant and reliable.

Editor's Choice

Sara West
Associate Editor
Rolex Lady Datejust Watches
If you're on the market for a classic ladies watch, it doesn't get more classic than the Rolex Lady Datejust. This classic timepiece is the perfect sophisticated wrist accessory that you're looking for. The watch made its debut back in the 1950s and was a pure example of what timeless elegance looked like. The Rolex Lady Datejust comes in a variety of options and features, that way there is definitely something that's just your style.
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