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New Mido Belluna Watches

Mido Belluna: Victorian Style Watches

Mido is known as an extraordinary watchmaker. On its 90th anniversary, in 2008, it launched the Mido Belluna collection. This is a wide range of watches that draw inspiration from Art Deco architecture, particularly London’s Royal Albert Hall. Indeed, the Belluna watches display timeless aesthetics and technical features at rather affordable prices. This collection is also an embodiment of the spirit and culture of classic Swiss watchmaking.

Price List at a Glance: Most Popular Mido Belluna Watches


Price (Approx.)


Mido Belluna Royal Lady Ref. M024.307.11.076.00


$839 USD
  • Rhodium dial color
  • 33mm case diameter
  • Applied indexes / Diamond stones
  • Folding clasp with push-buttons buckle
Mido Belluna Royal Gent Ref. M024.507.11.031.00$799 USD
  • Silver dial color
  • 40mm case diameter
  • See-through case back
  • Applied indexes

Mido Belluna II Ref. M024.630.16.051.00


$629 USD


  • Black dial color
  • 42.5mm case diameter
  • Luminous Silver-toned hands
  • Luminescence finish

Mido Belluna Sunray Ref. M024.630.36.061.00


$990 USD


  • Anthracite dial color
  • 42.5mm case diameter
  • Applied indexes
  • Sapphire crystal with double-sided anti-reflection treatment

Mido Belluna Sunray Ref. M024.630.33.051.00


$1,110 USD


  • Black dial color
  • 42.5mm case diameter
  • Applied indexes
  • Sapphire crystal with double-sided anti-reflection treatment

Mido Belluna Royal Lady Ref. M024.307.33.036.00


$1,080 USD


  • Silver dial color
  • 33.4mm case diameter
  • Applied indexes / Diamond stones indexes
  • Date display

Mido Belluna Lady Ref. M024.


$1,010 USD


  • Silver dial color
  • 33mm case diameter
  • Applied indexes
  • Sapphire crystal with double-sided anti-reflection treatment

Mido Belluna Sunray Ref.M024.630.36.041.00


$990 USD


  • Blue dial color
  • 42.5mm case diameter
  • Applied indexes
  • Cow leather brown strap

Mido Belluna Gent Ref. M024.407.11.061.00


$890 USD


  • Anthracite dial color
  • 40mm case diameter
  • Applied indexes
  • Sapphire crystal with double-sided anti-reflection treatment
Mido Belluna II Heures & Minutes Decentrees Ref. M024.444.16.031.00$1,120 USD
  • Silver-toned dial
  • Silver Guilloche sub dial
  • 40mm case diameter
  • Silver-toned indexes

How Much Does a Mido Belluna Cost?

The Mido Belluna Swiss-made watches are offered at very budget-friendly prices. A brand new Belluna timepiece has a price range of $600 USD to $1,200 USD. Regardless of what model you choose, all are high quality timepieces that are definitely worth buying.

The Mido Belluna II Heures & Minutes Decentrees M024.444.16.031.00 is one of the top-selling timepieces from this collection. It costs $1,120 USD, and boasts a fascinating black-and-white dial with beguiling curves. Keep your eyes on this watch’s silver-grained overlapping sub-dials: a running seconds counter at 4 o’clock and another sub-dial at the 10 o’clock position for the hours and minutes display. This model is the perfect epitome of the Victorian-era concentric circles and curved glass domes.

Below the sub-dials is the unique date display, which takes the shape of a curved aperture at 7 o’clock. These features are enclosed in a 40mm stainless steel case, which also contains the ETA 2825-2 movement. The movement’s Nivacourbe shock absorbing system with a Nivaflex mainspring is what makes the watch run smoothly and accurately. In addition, it has a 40-hour power reserve and 50-meter water resistance capacity.

Another popular yet affordable watch is the Mido Belluna Royal Lady Ref. M024.307.11.076.00, which is sold at just $839 USD. It is one of the more recently released models in the Belluna collection. This feminine watch boasts a rhodium dial with a guilloché-style stamped sunray finish. This gorgeous dial boasts applied indices that are embedded with exquisite diamonds. 

The round date display, located at 6 o’clock, is framed with tasteful rose gold to match the rose gold-plated hands of the watch. In addition, this watch is powered by the automatic Mido Caliber 80, which gives you an impressive 80-hour power reserve, more than enough to get you through your outdoor adventures without having to worry about the battery. 

Classic pieces are also a highlight of this collection. The Mido Belluna II Ref. M024.630.16.051.00 is a men’s watch that costs around $629 USD. It features a sharp black dial with a luminescent finish and silver-toned hands. It also uses wider silver-toned hands and hour markers in order to provide better readability.

Unlike other Belluna timepieces, this model has a small minute track around the rim of its dial that completes the subtle, minimalist look of the watch. These elegant features are matched with a smart black leather strap that balances out against the silver-toned bezel, crown, and indices. The Ref. M024.630.16.051.00 measures 42.5mm in diameter—just the right size to fit on any man’s wrist.

The Mido Belluna Gent Ref. M024.407.11.061.00 is another elegant model from this collection. It boasts a dial with a sunray finish that is said to embody the cupola of the Royal Albert Hall. This dial is contained in a polished case with a smooth satin finish that adds an extra touch of sophistication to this timepiece. 

The Ref. M024.407.11.061.00 is secured on the wrist using a folding clasp with handy push buttons. It also features a see-through case back and a double-sided sapphire crystal that has a layer of anti-reflective coating so you can still read the time even in brightly-lit places. This 50 meter water-resistant watch can be purchased at a price of $890 USD. 

Lastly, the Mido Belluna Sunray Ref. M024.630.36.061.00 is a best-selling watch that costs just $990 USD. It is a 42.5mm diameter watch, the perfect size to be worn by both gentlemen and ladies. The profile of this watch is also more slender, with its 21mm case lugs and slimmer bracelet. Like any good dress watch, the Ref. M024.630.36.061.00 offers all the essential time-telling features that you need, including a day and date display along with hour, minute, and seconds functions. 

Mido Belluna New 2020 Models

The Belluna Royal models are the most recently released watches from this collection. The Belluna Royal Lady and Belluna Royal Gent are made for men and women who are looking for refined and modern classically-inspired pieces. 

Both models boast guilloché-style sunray dials that come in a variety of different colors, including blue, anthracite, silver, and rhodium. Some have rose gold hands and indices while some feature silver-toned hues. The redesigned dauphine-shaped hour and minute hands are also a new addition that serves to set these watches apart from older Belluna models.

You might have noted that the new models do not feature luminescent dials. In addition, they also just have simple and beveled date windows at the 3 o’clock position. That said, the Royal Lady still retails at a higher price of $1,100 USD, while the Royal Gent comes at a cheaper $770 USD. This is because most models in this Royal Lady feature 11 exquisite diamonds on their indices. Each diamond comes with a certificate that states its quality, color and the number of carats it is, which is typically 0.0550. 

Mido Belluna History and Design Details 

The Belluna collection is produced by Mido, which is a very reputable brand in the watchmaking industry. It has provided the world with thousands of timepieces for more than a hundred years already. 

The company was first launched in 1918 at Le Locle, Switzerland by Mr. Georges Schaeren. It was initially named MIDO G. Schaeren & Co., and the brand quickly became known for its technological advancements and ageless designs. In 1920, the brand changed the name for their new watches. The new name was inspired by the shape of the radiator grills of Ford, Bugatti, Fiat, Buick, Excelsior and Hispano-Suiza vehicles. This development was made to cater the needs of the automotive market, so that wearers could express their fondness for the cars through the watches.

To this day, Mido continues to be popular for its many art deco-style timepieces, car-inspired watches, and chronograph pieces. Part of Mido’s development as a watchmaker involves the creation of the Mido Belluna collection, released during the company’s 90th anniversary in 2008. This collection boasts numerous aesthetically pleasing displays and robust features.

One of the Mido Belluna’s most eye-catching features is the exquisite, shimmering diamond indices that are present in some models. These diamonds add a feminine touch to an otherwise understated watch. They are typically single-cut diamonds displayed on a silver or blue dial. 

Mido Belluna also exclusively uses high-grade 316L stainless steel, which is designed to be a comfortable non-irritant against the skin. In addition, this material is durable enough to withstand magnetic fields, corrosion, and weather elements, which ensures that the Mido Belluna is a hardy watch that can take all sorts of damage. Complementing the stainless steel case is a strong, shock-resistant sapphire crystal that completes the Mido Belluna’s sleek and elegant design. 

The Mido Belluna also features handcrafted natural leather straps to add comfort when worn. These straps are enhanced with high-end finishes, achieving a look that is both timeless and sporty. 

Reasons to Buy Mido Belluna Watches

Just like other watch brands such as Tissot and Longines, Mido is a mid-range watch brand that has proven itself by producing reliable and high quality timepieces. If you plan to buy a Mido watch, rest assured that it is definitely more than worth its affordable price. If you are still on the fence, here are a few of the top reasons why you should have your own Mido Belluna timepiece. 

  1. 1. It has robust features such as being shock-resistant, water-resistant, and anti-magnetic. 
  2. 2. All Mido Belluna are powered by the Mido caliber 80. It boasts a whopping 80-hour power reserve, 25 jewels, and keeps your Belluna watch ticking smoothly at all times. 
  3. 3. The Belluna series are Swiss-made watches that follow strict production standards and have undergone extreme testing from high-tech machines and skilful watchmakers. 
  4. 4. Every Mido Belluna piece has a two-year guaranteed warranty against manufacturing defects, starting from the date it was purchased.
  5. 5. All Belluna timepieces are affordable watches that will not cost you a fortune. With price points ranging from $600 USD to $1,200 USD, you can easily purchase a dress watch that complements any fashionable look that you want to achieve. 

Mido Belluna: Timeless Timepieces for Everyone

Having gone through all of its elegant details and delicate features, it is clear that the Mido Belluna is certainly a watch worth having in your closet. Do not miss your chance to get your hands on this aesthetically-pleasing, art deco-inspired dress watch.

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