Informed by a style from the 1920s and defined by its rectangular case, the Longines DolceVita collection has grown over the decades without ever losing its core, inspired by the Italian sweet life.
Since its creation in 1997, Longines DolceVita has been about celebrating the Italian sweet life. Soft and sensuous, warm and energetic, like chilling deep in thought on the side of a village square, walking through the side streets of Rome, or having a charming seaside dinner. New dials arrive to help to ensure that this watch remains characterized by a rectangular case informed by a model from the 1920s.
Marks of total purity featuring longer hour-markers or relaxed hour-markers and Arabic numerals at 3, 6, 9, 12 o’clock, make themselves known. Color also peps up this collection and allows wearers to personalise the watch to suit their tastes. For the first time, the winged hourglass brand presents a style of interchangeable straps available in a rainbow of eight new colours. The first season offers bright yellow, orange, big taupe, mad coral, easy brown, wid pine green, turquoise as beauty and zesty lime green.
Finally, the winged hourglass brand introduces a new bigger size to its Longines DolceVita collection, perfect for men. This new 28.20 x 47 mm case houses an automatic movement. The Longines DolceVita collection has gone on with as many variations as there are ways of being and showing the dolce vita.
Longines has obviously chosen Rome to present the 2019 novelties of one of its biggest collections, Longines DolceVita. Inspired by its rectangular case, this line is enhanced now with new dials in white and blue colours, changing coloured straps and an additional oversized case. On the show of the watch presentation, Longines invited its Ambassador of Elegance Aishwarya Rai Bachchan to show off the new models as well as the 20th anniversary of their friendship.
Longines and It’s Lifestyle
A real ode to the Italian sweet life, Longines DolceVita draws its love from an historical piece from the 1920’s. Since its creation in 1997, the line has shown as many variations as there are ways of living and being the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand hosted its guests at the Villa Aurelia, a nice Italian mansion located near Rome, which wonderfully matches with the spirit of the watches presented.
Longines came in with the new models of the Longines DolceVita collection in a special event held in Rome, Italy. From left to right Walter von Känel, President of Longines, Aishwarya Rai Bachchan, Longines Ambassador of Elegance and Matthieu Baumgartner, Vice-President of Longines.
Longines showed a new system of interchangeable coloured straps to show your DolceVita watch as well as new dials in white and blue starry night. A further XL case size, which perfectly suits men wrists, was also displayed. Walter von Känel, President of Longines and Aishwarya Rai Bachchan, Longines Ambassador of Elegance during a special event in Rome to celebrate the new model of the Longines DolceVita collection and the 20th anniversary of friendship between the brand and the Indian actress.
The Longines DolceVita event in Rome was also an occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan. To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.
Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Känel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.