Top 5 Watch Brands and Most Popular Choices

In a world with over 400 watch brands to pick from, the amount of choice can be overwhelming, to say the least. To be the savviest of consumers, you need to know your brands.

This brings us to today’s article. We’ll be introducing you to the top watch brands, telling you about the brands’ histories and, of course, discussing their best watches.

Top 5 Watch Brands to Know About

1: Jaeger-LeCoultre

If you know your watches, you’ll be no stranger to the name Jaeger-LeCoultre. LeCoultre & Cie was founded in 1833 by Antoine LeCoultre and became Jaeger-LeCoultre in 1937 after a successful merger with watchmaker Edmond Jaeger.

side view of Jaeger LeCoultre blue dial watch

Today, Jaeger-LeCoultre is known as one of the best manufacturers out there. Jaeger-LeCoultre may not be as mainstream as other brands on this list, but its wearers will agree that the quality of these watches is unrivaled.

Famous wearers of Jaeger-LeCoultre watches include Charlie Chaplin, Amelia Earhart, Bill Clinton, Robert Downey Jr, Kit Harington, Benedict Cumberbatch, as well as members of the royal family. The Jaeger-LeCoultre brand’s most successful collections are the Reverso, Duoplan, and Joaillerie 101.

2: Audemars Piguet

Audemars Piguet is synonymous with luxury. The company was founded in 1875 by Edward-Auguste Piguet and Jules-Louis Audemars. Since its inception, the company has been family-owned.

front view of Audemars Piguet Royal Oak watch

In the 1970s, Audemars Piguet presented the Royal Oak collection. Notable Audemars Piguet owners and wearers include Lebron James, Lionel Messi, Michael Schumacher, Kevin Hart, Arnold Schwarzenegger & Jay-Z.

Audemars Piguet introduced the world’s first-minute-repeating movement, jumping-hour wristwatch, skeleton watch, the world’s thinnest watch, and more. Audemars Piguet’s bestselling watch collections include the Royal Oak, the Millenary, and Code 11.59.

3: Cartier

Louis-Francois Cartier founded the company in Paris in 1847. While the brand is renowned for its watches, they also produce a wide range of jewelry products.

front view of Cartier watches on their storage box

Cartier was a family-run company until 1964 and is today a subsidiary of the Swiss Richemont Group. Andy Warhol, Mick Jagger, Pierce Brosnan, and Tom Cruise have publicly displayed their fondness for Cartier watches on several occasions.

The Cartier Santos collection is extremely well-known and since its initial presentation in 1904 has continued to do well in sales. Other successful collections include Drive De Cartier, the Cartier Tank, and the Caliber de Cartier.

4: IWC

IWC, or the International Watch Co. AG, manufactures luxury Swiss watches and has been doing so since 1868. The American watchmaker and engineer Florentine Ariosto Jones was just 27 when he established the company in Switzerland.

front view of different IWC Portugieser watches

The brand manufactures some of the best pilot and dive watches available on the market. What makes IWC watches stand out is that they’re as functional as they are fashionable. While elements of the watches are mass-produced, the assembly and finishing is done by hand.

IWC’s most popular collections are the Portugieser and Portofino collection and its pilots’ watches continue to be massively successful sellers.

5: Rolex

Rolex is amongst the most well-known watch brands in the world. The Rolex has a special place in society and is a mainstream way for people to publicly display their wealth. In the hip-hop scene, Rolex is mentioned often and is referred to as a ‘Rollie’.

front view of Rolex watches

Just like our other top watch brands, Rolex has been around for some time. The company has been manufacturing watches since 1905 and has achieved many firsts during this time. Rolex produced the first-ever waterproof wristwatch, wristwatches that display more than one time zone at a time, and the first wristwatch to feature a face that automatically updates dates.

Rolex’s bestselling collections are the Submariner, Daytona, and the Yacht Master.

Final Thoughts

All of these watch brands have long and rich histories that are evident in their designs. From their watches’ designs down to their business plans and marketing strategies—these watch brands paved the way for the brands that came after them and have been massively influential in style and what we expect from watches these days.

Of all the brands available on the market, these watch brands are the ones to watch out for. Which of these prestigious watch brands is your favorite? Let us know in the comments section below.

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