One of the brands people often ask me about is TAG Heuer. What they want to know is whether this brand is a dependable manufacturer or one that inflates its prices with celebrity endorsements. This question is a fair one, as TAG Heuer watches is one of the most aggressive companies out there when it comes to marketing with ambassadors.
Luckily for you, this brand also makes a variety of excellent timepieces! And it is not just a name brand with little to back it up. The next topic worth delving into is which of their collections are the most popular among watch enthusiasts. I go over three of them in the sections below.
TAG Heuer Watches: Carrera
In my experience, the Carrera is by far the most popular in TAG’s catalog. It has an incredibly interesting history to back it up, too.
It starts in 1962 when Jack Heuer attended a racing event. His company was a participant in the race, as they provided stopwatches to the event staff. Further research led him to the infamous Carrera Panamericana race, a grueling contest that spanned large swaths of the Mexican desert. In fact, this race was so dangerous that 27 drivers died competing in it in just 5 years.
Those dark origins did produce one thing of beauty, though — it was the Carrera collection. Heuer sought to make the Carrera the ultimate racing watch. A few features that went into doing so were water resistance, unmatched durability, and shock resistance. In addition to a chronograph and a highly useful bezel. TAG combined all that craftsmanship with a clean, attractive design, and this watch was an instant hit. That popularity has only grown over time, as the Carrera outsells every other collection. The good news for you is that there are over 130 models in it, so you should be able to find one that fits your taste and needs.
TAG Heuer Watches: Aquaracer
TAG is known not only as a racing watch brand; they also ventured into the diver market with their Aquaracer collection.
Divers are not exactly their specialty, but these pieces have a cult following among horology enthusiasts, and many consider them to be just as good as brands like Omega. The capabilities of the top models back that claim up. The Aquaracer 500 might be the best representation of that assertion, as it can function as deep as 500m into the ocean. That is a feat that many brands do not come close to achieving.
What is so nice about these watches is that you can take them anywhere. Dive pieces are notoriously tough, and the Aquaracers are no exception. I especially enjoy these products because you can wear them in a broad range of environments. You can sport one for a day out on the lake, then keep it on for a luxury event that night. As an added benefit, you can buy yourself an Aquaracer for just over $1,000. Though that price might be high for many, it’s quite low when compared to other Swiss manufacturers.
TAG Heuer Watches: Formula 1
The Formula 1 is yet another collection that pays its respects to racing culture. The models of old looked quite different than they do today, though.
In fact, many consider them to be a response to the quartz crisis of the 70s, where plastic watches and digital displays were the norm. This model had a synthetic case and bright colors. As time went by, these playful pieces turned more conventional and less eye-catching. Some like this development, while others miss the former aesthetic.
In its current form, the Formula 1 is quite a bit like the Carrera in that most models incorporate a useful bezel, chronograph, and other racing functions. It also combines a classic aesthetic that is both luxurious and sporty. While the models of old were edgy and innovative, I quite like the direction they’ve gone in lately. These watches look good and perform well. Their price point is about as low as Swiss brands go. The result is a TAG piece that more consumers can enjoy.
The truth is that there are many excellent watch brands that specialize in the entry-level luxury price range. I’m not going to say that TAG Heuer watches blows away the likes of Omega and Tudor, but still, this company manufactures fantastic timepieces. Most of the collectors that I know either own one or hope to someday. The three collections I presented above are the most popular of TAG’s catalog. So, if you decide to go with this brand, perhaps a piece in one of those three is a smart idea. No matter which you choose, I am confident that you will fall in love with your new luxury timepiece.