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  2. The History of the Cartier Tank

    The History of the Cartier Tank

    With a heritage rooted in WWI, the Cartier Tank has come to define classical elegance with its simple and pioneering design. The Cartier Tank is one of those rare watches that’s endured time itself without losing its integrity. First introduced in 1917, the timepiece has a rich heritage that’s matched by few. Though Cartier has since released various editions, the Tank remains almost identical to the model put forth over a century ago. Although the design is simple, it’s instantly recognizable and has come to define classical elegance. The Cartier Tank is a true pioneer of luxury timepieces that unlocked a new chapter in the history of watchmaking. Built Like a Tank Two years into the First World War, the public had its first glimpse of a top-secret military weapon. The British deployed the armored tank for the first time at the Battle of the Somme in 1916. Under the leadership of Winston Churchill, the world watched in awe as these “landships” changed the stalemate of trench warfare. Engineers designed these war machines to cross no-man’s-land and punch through enemy defenses with ease. This deployment ushered in a new era of mechanized warfare. Louis Cartier had become enamored with the distinctive design and rigorous geometry of the British Mark IV armored tank. So much so that he created a watch in 1917 that reflected the aesthetic of this new wartime phenomenon. Living in Paris, Cartier also witnessed first-hand the dawning of the Cubism movement, the German Bauhaus style and de Stijl in Holland. Machine-influenced shapes were just coming into fashion and Cartier seized the opportunity by pushing it to another level. Following the Liberation of France in 1918, Cartier presented the prototype “Tank” to American General John Joseph Pershing for his wartime efforts. Pershing cherished the watch and brought it back to the United States where it was thrust into the spotlight. A Pioneer of Luxury Watches Like the intimidating land ships rolling around the Western Front, the Cartier Tank itself ventured into unchartered territory in watchmaking. The Cartier Tank was a timepiece that broke the rules and ushered in a new era of watchmaking. The most obvious was the rectangular and flat case inspired directly by the angular shape of the Mark IV tank. During the early 20th century, wristwatches were still a relatively new phenomenon. Traditional pocket watches still dominated the timepiece landscape–and nearly all of them were round. With the introduction of the Tank, Cartier steamrolled the pocket watch, playing a vital role in ushering the era of the wristwatch. This design was also a radical departure from the twisting foliage of the dominant Art Nouveau style. The no-frills timepiece was a simple two-handed watch with no additional functions. The rectangular shape and clean lines made for a simple and elegant aesthetic. This was topped off nicely with roman numerals, adorned blue hands and leather bracelet. The sapphire cabochon-cut stone on the winding crown remains a hallmark of Cartier timepieces to this day. The Tank Goes Strong Cartier also created the intricate shape of the Cartier Tank with a fully attached strap. Not only did this strap connect the arm to the dial, but it played a vital role in the distinctive aesthetic as well. The ergonomic folding buckle allowed for a streamlined look that allowed the wearer enhanced security. In his pursuit of excellence, Cartier wanted to create a complete watch that went beyond the case and dial. He decided to team up with Edmond Jaeger and famed Swiss manufacturers Jaeger-LeCoultre for the raw movements of the timepiece. He entrusted Jaeger with complete creative freedom. Cartier redefined the less-is-more approach and reached the perfect balance between form and function–the holy grail in the world of luxury timepieces. It didn’t take long for its popularity to soar. Into the Hands of the Influential The Tank is perhaps the epitome of elegance and sophistication. Cartier has a history of supplying its products to royalty, so it was no surprise that the Tank quickly found its way onto the wrists of the influential. Following the conclusion of WWI, the Cartier Tank was popular among the Hollywood elite. The world saw the Tank on the wrist of Rudolph Valentino in the 1926 film The Son of the Sheik. Gary Cooper and Warren Beatty are a few notable names who liked the sober timepiece. Cartier even supplied political figures such as Jackie Kennedy and the Obamas. During the postwar days, the Cartier Tank was fashionable. Today, it’s the simple and pure design typical of Cartier is a timeless classic. The elegant aesthetic is one of those rare products that will not only last for generations, but it will forever look as modern as it did when it left the drawing board. Regardless of age, gender, style or occasion, the Cartier Tank is an excellent choice that has come to define luxury and elegance! Inspired by the innovative war machine, the invincible timepiece has become a true legend in the world of watchmaking.

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  3. 7 Clear Watches You’ve Got to See

    7 Clear Watches You’ve Got to See

    Anybody who understands the timepiece industry will tell you that it is currently growing at an incredible rate. While watches were once reserved for luxury buyers, it is now accessible to anybody due to the development of the affordable, new and mid-tier price ranges! One of the latest growing watch trends are clear watches. Have you seen them? An additional benefit of this growing market is new and exciting designs hitting the store shelves. These aren’t your typical watches anymore. Below, we present and go over some of our favorite clear watches on the market today. There’s something for everyone, whether you’re looking for something more luxurious clear watch or something more casual! 1: Greubel Forsey Double Tourbillon 30º Technique Sapphire Greubel Forsey is a name that maybe most casual watch fans will not know, but is respected by those that study Swiss luxury. This particular model has two features that set it apart from typical pieces. First is a tourbillon, which is an advanced mechanism that manufacturers incorporate in some incredibly expensive automatic watches that prevents them from losing or gaining seconds due to changes in position or gravity. The second thing that makes this watch unique is its clear sapphire surroundings. This one is crafted from the same expensive glass that luxury timepieces use to house their dials. 2: Hublot Big Bang Unico Sapphire Our second pick is a masterpiece from the acclaimed luxury brand, Hublot. While most watches come with some transparent elements, this piece manages to be clear throughout. It has a sapphire casing and a smokey rubber strap. The only metal pieces are a few screws that hold the housing together. As far as the movement of the watch, this piece features complex inner workings, a chronograph, and a beautiful presentation that you can see from every angle through the clear outer casing. 3: MB&F Horological Machine No. 6 SV Back in 2014, MB&F created a groundbreaking timepiece called the “HM 6 Space Pirate.” The watch community loved it because of its original, fascinating, and unique design. A few years later, they came out with the Horological Machine No. 6 SV, which is essentially the same watch but with a clear, sapphire exterior. For capabilities, it has a tourbillon, turbines to decrease air friction, and retracted titanium shield that can be utilized at any time. If you’re in love with this piece, we have some bad news. Unfortunately, it had a limited release, and only 20 of them were produced. 4: Richard Mille RM 07-02 Pink Lady Sapphire Automatic Though Richard Mille seems to be more popular with men, it also has a women’s line that is every bit as beautiful and well-made. One piece that backs up that assertion is the RM 07-02, which comes in clear, pink sapphire. An additional perk of choosing this piece is the two rows of diamonds that surround its dial. This timepiece is an excellent choice for someone who has a big chunk of money to spend on a luxury option. 5: Casio Baby-G Semi-Transparent Women’s Sports Watch Now, let’s delve into some cheaper options for those of you looking in a more affordable price range. First is this piece from Casio, which has a silicone exterior and a digital dial. Given that it is made by one of the most resilient watch brands out there, you can count on long-term functionality and the ability to outlast extreme conditions. 6: Stuhrling Original Men’s 976.02 This Stuhrling watch is perfect for anybody trying to balance class and price. Instead of it being made from silicone, like other affordable options, it has a glass dial. Also, the inside of the piece is very minimalistic, which lets you see right through it rather than having a crowded view. Overall, it is a good-looking piece with transparent elements that should charm you! 7: Armitron Sport Women’s 45/7051 Digital Jelly Strap Watch Our most affordable option is this piece from Armitron. It features a quartz movement, digital display, “jelly strap,” and water resistance up to 100 meters. This is an excellent option for those of you that want a simple, everyday piece that you don’t need to worry about. Additionally, it is great for athletes that swim, run, or bike in rugged conditions! 8: Nixon Time Teller P Translucent Watch Nixon is a favorite among the younger generations due to their minimalistic designs and relatively low prices. This is the one clear watch that they carry, and it is very pleasing to the eye. In addition, it also has a rainbow designs feature on the outside of the dial. That can help bring a bit of color (if that’s what you’re looking for) to the otherwise translucent casing. Now that you’ve seen some of options for clear watches on the market, it is up to you to decide whether or not you it is the type of watch for you. Even if you’re usually more of a classic watch fan, a clear one can add a bit of fun to your collection.  To those that like the modern look of transparent pieces, we hope we gave you some inspiration!

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  4. Leonardo DiCaprio’s Watches in Movies

    Leonardo DiCaprio’s Watches in Movies

    One thing that watch companies have known for centuries is that marketing with celebrities is incredibly effective. Say what you want about big-name endorsements, but they inform many of our opinions, whether we like it or not. An excellent example of this effect is Leonardo DiCaprio. Leonardo DiCaprio’s watches in his movies have caught the eye of many people. Below, we explore the exact pieces he has worn in some of his biggest movies. Inception – Tag Heuer Carrera In this film, Leo plays a heist artist. He’s no ordinary criminal, though. Rather than breaking into buildings or safes in the real world, the character implants ideas into people’s dreams while they sleep. The movie is a favorite among many, but did you notice the timepiece he sports in it? The watch is the TAG Heuer Carrera, which is notable for two reasons. First, DiCaprio is a brand ambassador for this company and frequently appears in advertisements for them. He also sports their pieces to parties and awards shows. We’re not sure if they paid to be in this film, but Leo being in it definitely helped them get their foot in the door. The second thing to note is the extreme conditions that DiCaprio braved in the movie. He treks through snow, water, and altitude at different points in it. Luckily, his TAG Heuer is built for the roughest conditions possible and kept ticking throughout the film. Blood Diamond – Breitling Chrono Avenger Our second DiCaprio movie features a role that is vastly different than the first. In Inception, he is a sophisticated, smooth, and well-dressed criminal. In Blood Diamond, he takes on a much more rugged role as a diamond smuggler. Though he is somewhat of a thief in both, the characters are quite different. Does that mean they require different watches? No matter how different these characters are, they both seem to have a flair for luxury. The reason we say this is that in Blood Diamond, Leo wears the Breitling Chrono Avenger, which is an esteemed timepiece in its own right. What it offers is excellent craftsmanship. It is made from the finest materials, has a Swiss origin, sports a reliable automatic movement, and is water resistant up to 300 meters. Additionally, it has an attractive aesthetic and comes in at a nice size (45mm), which is neither too large nor too small. The Great Gatsby – A Raymond Weil Concept The Great Gatsby is the story of an enigmatic and wealthy man that throws gaudy parties in hopes of his old lover showing up at them. Of course, at one point, she finally does. You’ll have to find out the rest of the story for yourself. Luckily, there are three mainstream works of art that depict this tale: The original book by Scott F. Fitzgerald, a movie with Robert Redford, and another film with Leonardo DiCaprio. The final and most recent edition features an all-star cast, each of which is outfitted with luxurious clothing. One example is Leo, who wears a gorgeous looking Raymond Weil concept. It is silver, square, and exudes pure luxury, which fits the character perfectly. Unfortunately for us, the watch DiCaprio wears in the film is not real. Instead, it is an entirely unique concept piece that is not for sale. While we cannot buy it, what we can do is find a timepiece that mimics that aesthetic and energy of the one in the movie. To do so, our best recommendation is to look at the Longines Evidenza, which has a similar shape and a classy Swiss brand to back it up. Wolf of Wall Street – Tag Heuer Series 1000 Wolf of Wall Street is the story of Jordan Belfort, who experienced a meteoric rise in the investment banking industry. Throughout the film, Leo depicts this character as a drug-abusing, hard-partying maniac with a ton of charisma. His friends are no different than him, and they combine to create a great deal of tomfoolery. This movie also features an excellent array of wristwatches. While Belfort’s friends opt for Rolex and IWC, Leo sports a Tag Heuer yet again. As you might imagine, the story of an insanely wealthy investment banker should feature a luxurious piece that fits right in with the culture surrounding it. In our opinion, that’s precisely what we get with the Series 1000. The ultimate debate you must have is whether or not you should model your timepiece choice after a movie character. No matter what your answer is to that question, you’ll likely agree that Leonardo DiCaprio characters are some of the best you could choose from. Between Tag Heuer, Breitling, and Raymond Weil, you have a few excellent brands at your disposal. No matter what, we hope you found a watch that you love on this list. At the very least, you should have a couple of ideas for your next movie night.

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  5. Statement Watches: What Your Timepiece Says

    Statement Watches: What Your Timepiece Says

    Looking for a watch that speaks for itself? Statement watches do just that. Putting a watch on your wrist has a larger impact than a simple fashion accessory. The world sees the timepiece that you choose to wear so make sure it represents you. The Mixed Messages of Rolex Welcome to the complicated world of Rolex. The iconic brand often sends differing and even conflicting messages. While a Rolex exudes a sense of sophistication and success, it also risks looking like overcompensation. Like the mid-life crisis decision to go out and buy a flashy sports car, you may look like you are trying too hard to impress. It depends on what you wear and how you wear it. A Rolex Submariner is a show of masculinity. Made famous by rugged movie icons from Steve McQueen to James Bond, the Submariner is a time-honored style statement that inevitably comes with a touch of testosterone. It’s a sports watch for the well-heeled, worn with a custom-tailored suit as easily as with a casual-chic ensemble that says your conservative side seamlessly blends with a bold desire for exploration. Flashier Rolex models offer quite different messaging. Sporting a gold Yacht Master indicates you want to be seen as you cruise around town in your sure-to-get-noticed luxury car. A steel Rolex Datejust flips that script, telling the world that you appreciate elegance but also value functionality and downplay the need for attention. A Rolex Daytona is all about action. Like the world of high-end racing that inspired the classic watch, you like a fast lifestyle filled with glamorous people and have the cash to keep the adventure going. “Sporty But Still Practical” While titans of business and fashion-forward watch aficionados may gravitate to Rolex, lovers of active lifestyles lean more toward Omega. A classic Omega Speedmaster offers luxury and durability that says you’re equally at home on the golf course or hiking the Himalayas. You’ve chosen a luxury timepiece that can take a few bumps and hold up to get passed down as a family heirloom. You’re precise, dependable and have a sense of upscale style. Your watch should be the same. “Well Rounded and Appreciate Understatement” While it may cost as much as a Rolex, an IWC is much less known and not as likely to get recognized as a pricey timepiece. And that’s a good thing! Someone who wears an IWC Portugieser showcases their exquisite taste with no need to show it off to the world. Other like-minded people will appreciate the classic Swiss watch. An IWC shows you are comfortable in your achievements and need not be defined by your watch. With the elegance of a Patek Phillippe, upscale vibe of a Rolex and boldness of a Breitling, an IWC can go with a sharp suit or sporty weekend wear with equal ease. “Trendy” Slipping a splashy Hublot Big Bang or bold-faced TAG Heuer on your wrist tells the world you’ve come to have a good time and want to be seen doing it. You’re given to forward-fashion style with sleeves rolled up to convey both a vibe of laid-back luxury and to show off your timepiece. Larger models made of precious metals with brash faces tell all you’re successful and you want them to know it. You may not be begging for attention but that watch you are flashing is sure to get some. “Up for Adventure” Want to let the world know you’re ready to shove off and discover new lands? Slip on a Panerai Luminor. Developed for special forces in the Italian Navy, Panerai is both durable and dripping with a sense of Old World style. You like your suits well cut, steaks rare and could be heading off to skydive or scuba along exotic shores at a moment’s notice. Breitling is another brand that tells the world that adventure is at hand. “I’ve Made It” Putting one of the world’s most-expensive watches on your wrist broadcasts an unmistakable message that you breathe the rare air of the ultra-successful. But you need not be uptight about it. The classic design of a Patek Philippe Nautilus gives off a sense of simple elegance with just a hint of a sporty side. You may be among the world’s elite with an appreciation for life’s finer things but don’t make a big show of it. Why go bold on your wrist when your success speaks for itself? But the most important element in the message you send the world is you. Statement watches will help you out with that. Stay true to a sense of style that matches how you feel and how both you and your watch are perceived will follow.

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  6. Best Gold Watches for Men in 2021

    Best Gold Watches for Men in 2021

    One of the critical decisions you need to make when buying a watch is how much flash you want it to have. Some will prefer a basic, minimalistic piece, while others will opt for something that sparkles from miles away. But whether you like the flash or not, the decision is up to you. If you’re up for both, you might want to consider a yellow gold watch. There are some yellow gold watches that can give you the extra shimmy you’re looking for. And then there are also some yellow gold watches that can give you the shine without the whole all-eyes-on-you type of attention. We’ve made a list of some our favorite yellow gold watches below. 1: Rolex President There are beautiful gold watches, and then there are ones that are so iconic that their color scheme gets its own name. Such is the case with the Rolex President, which is another way to describe a gold Rolex Day-Date. The rumor behind the name of this piece is that it was worn by President Eisenhower, but this assertion has been proven false. Still, powerful people seem to be drawn towards this timepiece, and its aesthetic has held up over time. Additionally, those that buy it report that this yellow gold watch stays bright and beautiful for many years without polishing. 2: Omega Constellation Globemaster Not only do the Swiss-manufactured watches, but they also give certifications of accuracy and quality. One institute that does so is METAS, who gave the Omega Constellation watches one of the most prestigious designations there: The Master Chronometer certification. Function aside, the aesthetics of the this Omega Constellation Globemaster watch feature a yellow gold case, minimalistic dial, and a leather strap. These factors combine to create a timepiece with a classy look and the inner workings to back it up. 3: Longines La Grande Classique While most of the pieces on this list are 100% gold, this watch from Longines incorporates silver, too. The aesthetic that this color scheme creates is one of pure elegance. Not only is this Longines La Grande Classique Quartz yellow gold watch a gorgeous timepiece, but the brand behind it is well respected in the industry. Longines chooses to stick to what they know and create some of the best classy, dress options on the market. If you go with the classic style of the Longines La Grande Classique collection, you may never need to purchase a dress watch again. 4: Audemars Piguet Royal Oak It is normal to question whether expensive brands are truly of high quality or just a marketing scheme. In the case of the luxury brand Audemars Piguet, you have nothing to worry about. Despite its celebrity endorsements and flashy marketing campaigns, this brand is a classic Swiss manufacturer with some fantastic pieces. Perhaps the most iconic of them is the Audemars Piguet Royal Oak, which can come in a bright, attractive yellow gold. With top-class quality and an iconic look, this shiny gold watch might be your top luxury choice on the market. 5: Seiko Yellow Gold Quartz  One thing that casual watch fans usually haven’t heard of is the “quartz crisis,” which took place in the 1970s. What this catchy name describes is the beginnings of quartz movement watches, which shook up the traditional manufacturers and seized a large percentage of their market shares. Among the first to master quartz movements was Seiko, which continues to create exceptional watches to this day. The one we have listed here is a classic piece of theirs that functions well and looks good while doing it. You cannot really go wrong with a Seiko yellow gold watch, so you can make your purchase with confidence. 6: Stührling Original Men’s Series   Our last pick is an excellent option for those that like skeleton watches. (Because lets face it, they’re pretty cool watches!) Aesthetically, this Stührling watch has a yellow gold case that contrasts wonderfully with its complex, but beautiful silver inner workings. On the inside, you’ll enjoy an automatic movement that never needs a battery change. A genuine leather strap on top of everything else makes this piece a slam dunk. It’s the perfect combination of sophistication without going overboard. Yellow Gold Watch to Match Your Shiny Personality Picking the right watch can be difficult, but starting with color is an excellent first step! Your basic options are variants of sniny gold, silver, or just about any color if you like in plastic or ceramic. Kick it up a notch with some jewels or diamonds if that’s your style. If you choose yellow gold as your color of choice, then just make sure you pick the watch that’s just right for you!

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  7. History of TAG Heuer Monaco Watch

    History of TAG Heuer Monaco Watch

    From the racetrack to the history books, the TAG Heuer Monaco watch is an instantly recognizable classic. The Principality of Monaco is the most densely populated sovereign state in the world. During the Monaco Grand Prix, thought to be of the most important automobile races in the world, thousands flock to the city-state and the population nearly triples. The TAG Heuer Monaco watch embodies the core of the prestigious race and the sport of auto racing, but the journey was decades in the making. A Trusted Name in Sports Timekeeping Since it was founded in 1860, TAG Heuer has established a reputation as the world’s leading manufacturer of reliable and robust chronographs. The Swiss label has contributed its fair share of innovation to the world of watchmaking. As the label grew in popularity, the brand became directly tied to the development of the sport of automobile racing.  The first major milestone came in 1916 when the Heuer introduced the patented Mikrograph. This game-changing model was the world’s first stopwatch with a precision of 1/100 of a second. TAG Heuer followed this up the Autavia in 1933, the first dashboard watches for automobiles and aviation. In the same year, the TAG Heuer pocket chronographs were used as official stopwatches for the Olympic Games. This cemented the brand’s reputation as a leading name for precision timekeeping in sports in the early days of racing. By the 60s, a young Jack Heuer, great grandson of the founder, held the reins at Heuer. He saw the booming world of motorsport and all its glamor and excitement as lucrative business for the brand. His first major mark on the brand was the relaunch of the Autavia. He followed this up with the release of the Carrera, a watch specifically designed for racecar drivers. Heuer named the timepiece after the Pan American road race and it quickly became a staple among racecar drivers for its simple yet effective chronograph design. TAG Heuer Monaco The connection between TAG Heuer and the sporting world was further consolidated in 1969 with the creation of Tag Heuer Monaco. Automatic winding watches were a hot fixture on the market at the time. As the brand was pumping out Carreras, they also worked separately on the world’s first automatic chronograph movement, housed in the classic Autavia. Heuer, however, wanted to achieve a less traditional timepiece built around the innovative new movement. TAG Heuer Monaco was the result of a partnership between Jack Heuer, Dubois Depraz, the leading specialist in the development of the modules, and Breitling, who shared the funding of the expensive undertaking. The dubbed “Project 99” resulted in a modular automatic chronograph built on a Buren base movement with an independent Dubois-Depraz chronograph attached to the watch. Erwin Piquerez, owner of a Swiss company that produces watch cases, proposed a square case that was also waterproof. It was positioned within the world of automobile racing and was made available to the public at Basel Fair of that same year at a retail price of $200. Named after the prestigious Monaco Formula One race, it was the world’s first waterproof automatic chronograph in a square case. The timepiece was further polished off with its metallic blue dial, domed plastic crystal and crown positioned on the left to remark that the watch didn’t need winding. The counters at the 9 o’clock and 3 o’clock were meant to precisely measure chronograph hours and minutes. The TAG Heuer Monaco was an industry disrupting product with its unique square case design. Steve McQueen The legend of the TAG Heuer Monaco is consolidated with its hero, Steve McQueen. In 1971, the iconic Hollywood actor was filming Le Mans, a film that depicted the famous 24 Hours of Le Mans auto race. McQueen’s was set to depict the film’s main character who was racing for the Porsche team. Inspired from Swiss driver Jo Siffert, who was a consultant on the movie. He was the leading man for the Porsche team competing in the World Sportscar Championship. He also happened to be a good friend of Jack Heuer’s and an ambassador of the brand on the track. McQueen wore the same jumpsuit of the Swiss champion, boldly sporting the TAG Heuer logo on his chest. In a bid to depict Siffert as accurately as possible, he also matched the chronograph on his wrist. While Siffert preferred to wear the round Heuer Autavia 1163T, McQueen instead opted for the square-shaped Monaco chronograph. The timepiece drew him in with its unconventional look. The blue dial and unique design was highly visible during the film and had become forever associated with the legendary Hollywood star himself and all of the glamor and excitement of the Monaco Grand Prix itself. The timepiece garnered tons of exposure during the movie and it wasn’t long before the TAG Heuer Monaco 1133B became one of the most recognizable sports watches ever designed. TAG Heuer Monaco Later Days TAG Heuer Monaco was considered a limited success at first, largely due to its unusual shape. By 1975 it had disappeared from catalogues and Heuer halted its production. It wasn’t until 1998 that the brand recognized the heritage of the ingrained watch and launched the successful “Re-Edition” series that was inspired by classic chronographs from the 1960s. Louis Vuitton Moët Hennessy (LVMH) took over TAG Heuer the following year. Since then the watch has remained a fixture in luxury fashion and high fashion. In 2003, LVMH released the Modern Monaco, reference CW2113. It is defined by the Tag Heuer logo rather than the traditional Heuer logo. By its aesthetics alone, the Monaco was a brilliant feat in watchmaking. It remains one of the flagship models to TAG Heuer to this day. And is one of the most distinguishable watches ever made. The square casing was truly revolutionary. The TAG Heuer Monaco remains one of the coolest watches on the market four decades after its initial launch. It’s an instantly recognizable classic that isn’t going out of style anytime soon. The rich heritage of the timepiece packs a big punch. It’s also directly tied to the development of the Monaco Grand Prix and embodies the thrill and excitement of the sport of automobile racing itself.

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  8. The Recent Rise in Smartwatches

    The Recent Rise in Smartwatches

    You can probably assume just from personal experience that smartwatches are on the rise. The data backs this assertion up, too. The following are how many million units were sold in the last few years, plus a forecast for the final result of 2018. 2014 – 5 2015 – 19 2016 – 38 2017 – 75 2018 – 141 As you can see, smartwatches are starting to dominate the timepiece market. We explain the history of these devices, why they’re booming right now, and what the future might look like in the sections below. Origins Though smartwatches seem like a relatively new phenomenon, people have been throwing this term around for a long time. In fact, many call the 1972 Hamilton Pulsar the first smartwatch because it managed to use a digital display, rather than a conventional analog. Moving on the 80’s, Seiko took a lead role in adding intelligent functions to their pieces. This process involved products that could display cable television, had sophisticated calculators, incorporated tiny radios, and more. In the 90’s, we started to see pieces that looked a lot more like the ones we have today. The Seiko MessageWatch is an excellent example, as it could display stock market prices, sports results, and weather data. Early 2000’s The turn of the century brought many watches that look like rudimentary versions of the products we have today. Some of the most prominent include the Fossil Palm Pilot, Microsoft SPOT, and Garmin Forerunner. Though much less powerful, these machines could carry out functions like saving phone numbers, keeping a to-do list, managing your calendar, and tracking fitness data. The Recent Boom The truth about smartwatches is that the initial models were both expensive and lacking in functionality. The same was true of the cell phone, computer, and almost every other form of groundbreaking technology. Recently, scores of excellent manufacturers have started jumping into the smartwatch market and making products that put their predecessors to shame. The reason is that they have remedied the two fatal flaws of earlier smartwatches. What is Driving This Rise? The following are the two crucial factors that are driving the smartwatch industries meteoric rise. Falling Prices – The first watch we mentioned, the Hamilton Pulsar, was priced at $2,100 in 1972. Adjusted for inflation, that is almost $13,000 in today’s money. All that money for a simple digital display! As you can imagine, only a tiny portion of the population could afford it. Today, smartwatches can be had for as little as $50, and even the most expensive of them usually do not exceed $1,000. Increased Functionality – Let’s compare to a watch of the past again. The Fossil Palm Pilot wowed people of its time with the ability to make notes, keep a calendar, and store phone numbers. Today, those are basic functions that consumers take for granted while paying more attention to sending texts, making calls, surfing the web, and more. What Shortcoming Do Smartwatches Still Have? Though these pieces of technology have come a long way, they still face the hurdle that is battery life. To understand why, think about other types of watches. Quartz pieces operate on a battery and often can function on one charge for multiple years. Automatic and manual timepieces operate indefinitely, albeit the occasional winding and some maintenance from a professional. Smartwatches, on the other hand, often can only function for one full day on a charge. While we deal with similar issues with our phones and laptops, there are many people out there that don’t want to maintain their watch nearly every day. What Does the Future Look Like? Smartwatches have hit a sweet spot of growing demand, quickly improve technology, and reasonable prices. The result of those factors leads us to believe that they aren’t going away anytime soon, if ever. What makes the future so bright for these products is that they are fast becoming lifestyle companions for consumers in the Western world. Every day, thousands of consumers are giving these watches a try and finding that they increase quality of life substantially. Once somebody gets into the habit of using something, they usually don’t stop. That should mean high retention rates for smartwatch companies. Another issue watch enthusiasts wonder about is how much of a market share smartwatches will take from conventional pieces. In our opinion, there will be an effect, but old-fashioned watches definitely aren’t going away. People will still want the high status that comes with luxury products, the aesthetics of good looking pieces, and the rugged capabilities of survival watches. Ultimately, consumers are more likely to purchase smartwatches in addition to conventional ones, rather than the former replacing the latter. As you can see, smartwatches have come a long way from the 70’s. Today, they are essentially small, hyper-useful computers that can be had for reasonable prices. These attributes combine to make us believe that the future is bright for this product and it could make its way into your life soon. If you’re sold on them already, check out some of the most popular brands: Apple, Samsung, Garmin, ASUS, Motorola, and Pebble. Going with one of those established names should guarantee your satisfaction.

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  9. Boo! 8 Spooky Watches for Halloween

    Boo! 8 Spooky Watches for Halloween

    Sure, you’ve got a few ideas about costumes for Halloween, but have you thought about what you will put on your wrist? Celebrate ghouls and goblins with watches that perfectly match the witching season. From skull motifs to ghost designs and spine-chilling spiders, here are watches that perfectly complement your Halloween. 1: Hublot Celebrates with Skulls Watches While technically odes to the Mexican celebration of the Day of the Dead, Hublot’s Big Bang Calaveras make great accessories to wear during the Halloween season. The limited-edition Calaveras from the Swiss watchmaker capture the colorful spirit of the undead with floral designs integrated into the carved-skull motifs. For even more colorful fun, check out the Big Bang Broderie Sugar Skull line. These singular timepieces feature dials that are embroidered with traditional Day of the Dead-style skulls in an eye-popping variety of hues. Honor the spirit world with designs in vibrant turquoise, fiery orange, bold blue, and soft pink. Spooking has never been such fun! 2: Bejeweled Skulls with Romain Jerome Watches Romain Jerome is another luxury Swiss watchmaker that pays homage to Día de los Muertos. The first incarnation of their Day of the Dead-inspired watches features simple skull appliques on black dials with black PVD-coated cases of stainless steel and black leather straps featuring tang buckles. They later got more elaborate. The subsequent Clásico models have bezels with mini skulls and floral engravings. Some pieces in the Clasico line have faces that are covered with miniature skulls, and skull appliques with diamonds and rubies for teeth. 3: HYT Spooks with Liquid Time Yet again hailing from Switzerland, HYT gets into the skull-watch game with a twist…fluid! While water clocks have been in use since ancient times, HYT was the first to figure out how to put the time-honored technique on a wrist. How about a black-and-gold titanium timepiece with fluid that flows around a skull to show the hour? Last year HYT debuted its first pocket watch and continued its love of skull-themed designs. With no hands, the Skull Pocket shows the time with clear and colored liquids that meet to indicate the hour. 4: Creepy Crawlers on the Invicta Sea Spiders Get sporty with your Halloween accessorizing. Available in a variety of bold colors and intriguing designs, the Invicta Sea Spider is a tough and lightweight timepiece that goes with just about anything. Many of the models are perfect for trick-or-treating. Most notably are the watches with large spider charms that sit astride the 7 o’clock position, seemingly poised to crawl across a dial with a spider-web texture. 5: Gucci Gets its Ghost On Gucci has famously teamed with snowboarder-turned-artist Trevor Andrew for the Gucci Ghost line of clothing and accessories. It began as a fluke. In 2012, Andrew was looking for a last-minute Halloween costume and cut two holes in a Gucci sheet to go out as a ghost. His alter ego “Gucci Ghost” was born! He soon incorporated the iconic double-G Gucci logo in his art. The company took notice and Andrew’s affiliation was made official. Flash forward and Andrew joined forces with Italian fashion designer Alessandro Michele to create the Black G-Timeless Gucci Ghost Watch. A unisex timepiece that captures the spirit of Halloween, the watch has a playful ghost on its black face and a sapphire crystal lens. A black stainless steel PVD-coated case and sturdy black rubber strap complete the spooktacular watch. 6: Enjoy Fright Night with Fendi Watches How about a demon-eye design that seems to stare daggers at you? Pick up the Fendi Black Stainless Steel Monster Watch. Bold luminescent yellow eyes peer out from a pitch-black dial. The watch’s hands seem to form menacing eyebrows when they’re at the ten and two o’clock positions. Dual chronograph hands create feline-like pupils on the glaring eyes. A black satin-brushed stainless-steel case and Fendi’s trademark Cunoio Romano calfskin leather strap complete the eerie timepiece. 7: High-End Horror with Richard Mille Watches If you’ve got extra half a million dollars lying around, pick up a Richard Mille Tourbillon RM 052 Skull for this year’s Halloween. That is if you can even find one of the prized 21 watches that were made. Arguably the world’s most-unique skull-themed watch, the RM 052 incorporates the bold skull on its face into the movement. Crafted with grade 5 titanium, the skull’s jaws hold the tourbillon cage’s ruby, the skull’s rear is the movement’s center bridge and bridges connecting the case to the movement form a skull-and-crossbones. 8: Swatch Watches Tells Monster Time For something more accessible, how about a monster-friendly Swatch? Southern California artist Kenny Scharf brings his playful brand of whimsical art to this color-splashed timepiece. A ghoulish face that’s at once friendly and fierce adorns the watch face, while bright green snake designs trail across a plastic strap. It’s a fun and affordable way to show your Halloween spirit! Whether you go for luxury with bold skull watches or make mischief with weird and wonderful designs, a Halloween-themed watch is perfect for both tricks and treats.

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  10. 10 Versatile Watches for the Minimalist

    10 Versatile Watches for the Minimalist

    When it comes to shopping for a proper watch, it can turn into a real journey. Although there is a wide range of watches you could choose from, if you’re a fan of less is more, then you might need to satisfy your inner minimalist. A versatile watch can look very stylish on your wrist, and a simple one can do the job just perfectly. For that reason, this article has a list of versatile watches that minimalists will surely love. 1: Junghans Max Bill This watch is inspired by Max Bill’s watch collection, and it offers you a stylish look while providing the simplicity you so much desire. This time-showing little object has a stainless-steel case and self-winding movements. Its design makes it fit for a suit at certain events, but it can also be worn with casual clothing. 2: Jack Mason Nochikaru Nautical For classic men, this timepiece brings a modern design combined with tradition. It comes with a traditional dark brown Italian leather strap that can be changed with any 22mm Jack Mason strap, making it versatile and pleasant to own. Moreover, it has a 42mm stainless steel case and an easy-to-read dial. For someone who seeks versatility and simplicity while looking stylish, this is the perfect watch. 3: Grand Seiko A stainless-steel case – something that shelters Grand Seiko’s clean black dial. This watch not only makes your wrist more attractive, but it’s versatile as well. Although it comes with a sturdy steel bracelet, it can be changed with a leather one. This way, you can offer it a simpler design. The watch can look great in many situations, from an important business meeting to a clubbing weekend with your friends. 4: Longines Conquest Heritage This Longines Conquest Heritage timepiece based on models from the 1950s comes with a variety of case sizes. If you’re into the vintage look, then this watch will satisfy you with its stainless-steel case that houses a mechanical watch with self-winding movement. 5: Stowa Marine Original With a more modern look and manufactured in Germany, Stowa Marine Original could be a great companion when you’re going to any event. Adding a vintage look to your wrist, this stainless-steel case holds a white dial. It has Arabic numerals that are easy to read, so you don’t have to worry about struggling to see the time. Additionally, it comes with the manual winding Unitas 6498-1, which is a reliable pocket watch style movement that adds to the product’s versatility. 6: Cristopher Ward C9 5 Day Automatic With British Origins, this Swiss-Made watch’s movement will make you feel stylish while wearing it. Housed by a stainless-steel case, SH21 comes with a 5-day power reserve. Moreover, the brown strap combined with the blue dial makes it stand out design-wise, and you will fall in love with it and its innovative movement. 7: Frederique Constant Horological Smartwatch Elegance, long battery life and great movement – what else could you wish for in a watch? The Horological Smartwatch comes with Motion X technology in the MMT-285 movement. Moreover, the battery life is of 25 months – doesn’t that sound amazing? You won’t have to worry about the battery for two years. Also, if you’re into fitness, you’re going to love it even more. This Frederique Constant watch is able to track your fitness goals and can synchronize time with the connected time. Basically, you won’t have to worry about setting the time – it does it by itself. So, if you’re traveling a lot, you will be pleased with this characteristic. In addition to all these features, it comes with a simple look, having a leather strap and an easy to read dial. Therefore, you can safely wear it at meetings, events or even during a casual day. 8: Braun BN0095 Dieter Rams, the Braun Chief Design Officer, had the amazing idea of joining the world of watches and creating this stylish piece. The brand’s aesthetic and signature are brought by the BN0095 chronograph, coming with a stunning bracelet too. It has a futuristic style while being minimalistic enough to please your eyes. Moreover, the case construction makes it durable. Basically, the one-piece case prevents dust and water from entering the inner case. 9: Nomos Ahoi Atlantic Despite the marine deck watch being one of the oldest watch styles in the world, Nomos did something to renew it by changing the design in a great way. The deep-sea blue dial is a pleasure to look at, and the numbers are very easy to see. Moreover, it has Epsilon movement, and the Geneva stripes give it a unique design, making your wrist attractive whether you’re wearing a suit or a casual jacket. Basically, this watch is a work of art. 10: Hamilton Intra-Matic Are you looking for a simple, versatile watch that also makes you look cool? The Hamilton Intra-Matic is at your service. Being available in either a modern 42mm size or a retro 38mm one, you will feel a mid-century vibe wearing this timepiece. It’s dial looks just impressive and it’s powered by an ETA 2892-2 movement. In addition, the rotor has a unique decoration with a wide sapphire case back. You will definitely make a good impression wearing it anywhere you go. Final Thoughts Sometimes, it can be really hard to find versatile watches that come with simpler designs. Many products you find come with a cramped design, something that is not for everyone’s tastes. Hopefully we’ve helped you out with some versatile but simple watches that could brighten your life!

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  11. History of Rolex Daytona: Why It’s Still So Popular

    History of Rolex Daytona: Why It’s Still So Popular

    When Hans Wilsdorf founded Rolex in 1905, the automotive industry as a whole was still in its infancy. German and American manufacturers were competing for a way to mass produce their cars. Little did he know, his soon-to-be revolutionary brand would become associated with a sport that hadn’t even been imagined yet.  The Beginning Wilsdorf himself would become infatuated with the high-octane sport of automobile racing and the lifestyle surrounding it. Specifically that of Sir Malcolm Campbell. Known by his peers as the “Speed King,” the British motorist was among the most successful race car drivers during the 1920s and 1930s. Daytona Beach was the location that hosted the first organized races. It was instrumental in pioneering the sport, attracting competitors, enthusiasts and fans alike. Between 1924 and 1935, the Sir Malcolm Campbell shattered nine land speed records in his iconic Bluebird race car, five of which occurred at Daytona Beach. The Racing World and the Oyster  What’s more is that he also happened to be an avid wearer of Rolex watches, both on and off the racetrack. During the height of his success and fame in 1931, he wrote a personal thank you note to Rolex’s headquarter. He gushed about the durability and reliability of the Oyster during his races. The lifestyle of Sir Malcolm Campbell during his time in the “speed capital of the world” symbolized that of Rolex. This made him the first official brand ambassador in the early 20th century. His lavish and fast-paced lifestyle, as well as the attention, caught the eye of William France, who left everything and moved to Daytona with just $100 in his pocket. As Sir Malcolm Campbell and other race car stars of the time left in favor of Bonneville Salt Flats due to the poor quality of the track, France began to lay the foundation of the National Association for Stock Car Racing (NASCAR). In the early days of Daytona, the elongated oval-shaped racecourse partly ran along the bend of the oceanfront along the beach. The smooth, compacted sand was ideal for land speed records and made for an entertaining spectacle. Under France, the popularity of the high-octane sport skyrocketed during the 1940s and 1950s. In 1953, France proposed the creation of what would be dubbed the Daytona International Speedway, moving the racecourse to a permanent asphalt track that could accommodate the large crowds. Rolex and NASCAR’s Relationship It was during this time that Rolex capitalized on the movement with the creation of the Rolex Oyster Chronograph. It’s what many consider to be the forefather of the iconic Daytona. Dubbed “Reference 6234,” they released just 500 annually between 1955 and 1961. During that time, Rolex registered the name “Cosmograph.” These so-called “Pre-Daytonas” sold for a measly $200 at the time and had very limited success. Especially since other watch brands had already established themselves as chronograph specialists. Rolex became the first official timekeeper of the Daytona International Speedway in 1962. The following year,  they released the Cosmograph “Reference 6239.” The model was emphatically nicknamed the “Daytona” to cement its affiliation with the now prestigious auto race. Rolex designed the timepiece to meet the demands of the professional drivers. They did so by having a larger tachymeter scale on the bezel that allowed for the precise measurement of speed. The close relationship between the sport and the brand would begin to culminate with the initial release of the Rolex Daytona Chronograph in 1965. Each timepiece paid homage to the Daytona International Speedway. Each also came equipped with an even larger tachometer engraved on the bezel. One-minute, thirty-minute and 12-hour recorders, 17-jewel movement, sweeping second-hand time to ⅕ of a second and finished off with the iconic Rolex Oyster waterproof stainless steel case. Going Hollywood This watch managed to make its way into the hands of celebrity race car driver Paul Newman. He received it as a gift by his wife Joanne Woodward in 1972. His personal Daytona watch became his favorite accompaniment during races but also off the track. In large part due to Paul Newman as an unofficial ambassador, the Rolex achieved incremental and steady increase in popularity. The actor was frequently spotted with his Paul Newman Rolex Daytona which he wore every day until his passing in 2008. In 1988, there was enough demand that Rolex released a second iteration, this time featuring a Zenith El Primero modified winding movement. These models were designated with a five-digital reference number. They continued to push the envelope with the introduction of a third iteration in 2000, designated with a six-digital reference number. The calibre 4130 self-winding movement is still in use today, complete with 44 jewels, 72-hour power reserve, kid shock absorbers and column-wheel switching. The start, stop and reset functions are enabled by pushers that screw down to create a crisp and clear click.  Then and Now Today the iconic black dial allows for a precise reading of ⅛ second. While the two counters on the dial displayed the lapsed time in hours and minutes. Drivers can map out their track times and tactics without fail. The Daytona also features the brand’s iconic Oyster bracelet which equips the model with the reliable technology. In addition, an impeccable aesthetic that has stood the test of time. Despite the continued innovation, the legacy of the Rolex Daytona begins and ends with Paul Newman. The limited “Paul Newman” models fetch millions at auction today. They’re instantly recognizable by the block markers instead of lines.  Also, one of four contrasting color combinations along the dial’s periphery. The model must be Reference number 6239, 6241, 6262, 6263, 6264 or 6265. These haven’t been produced for decades, leaving them to become a rare collector’s item. Daytona Is Here to Stay Along with the Submariner, the Rolex Daytona has remained a mainstay among its most iconic of timepieces. The Rolex Daytona, in particular, represents Rolex’s ability to bring reliability and solidity and merge them into a beautiful timepiece. Rather than a single “eureka” moment, the ascension in popularity and development of the Rolex Daytona was a slow burn. Throughout its 55-year history, there were many years in which the model would sit at an authorized dealer’s shop. It now stands as one of the most sought-after timepieces. It has become associated with some of the sport’s most recognizable icons such as Sir Malcolm Campbell and Paul Newman. The 55-year history of the Rolex Daytona was a slow burn in its acquisition of popularity and development. The model that would often sit for years at an authorized dealer’s shop now stands as among the most sought-after timepieces ever. At its core, the Daytona embodies Rolex’s passion for the sport and the racers themselves. While its longevity and rich story is what distinguishes it as a true classic. 

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