5 Steps to Finding the Perfect Luxury Watch

Finding that perfect timepiece when buying watches online often means navigating a complicated maze of collections from high-end watch brands. So, it’s a good idea to figure out what you really want instead of just plunging into the overload of offerings. These simple steps can guide you in your search for that perfect luxury watch.

Step 1: Set Your Price Range

As with almost every other transaction in life, things go a lot smoother if you know how much money you’re planning to spend. And don’t go overboard! The world will be a happier place if you set a budget and stick to it. So, what prices are we talking about with luxury watches?

There are some nice options for under $1,000. Tissot is a good brand to go to in this price range, with solid Swiss-made selections from the T-Sport and T-Classic lines, or perhaps the Tissot Gentleman, a dress watch that wears at a higher level than its entry-level pricing suggests. Hamilton is another great name in the same price range.

Hamilton Khaki Automatic

From $1,000 to $5,000, your options go broader, and you’re getting into (or at least close to) entry-level models from names like Rolex, Tudor, and TAG Heuer, among the better-known upscale brands. But above $5,000 and up to around $40,000 is where you’ll find the majority of luxury watches. Think Audemars Piguet, Patek Philippe, and Jaeger LeCoultre.

Step 2: Match Your Personality

This is a big one. It requires you to take inventory of yourself. Honestly. Taking a hard look at the true you help to identify those parts of yourself you put out there for the world to see. And the job of a good watch is to accentuate those public-facing aspects of your personality, while still staying true to your more private side.

So, take the well-known Myers-Briggs personality test (it’s free!) and figure out which of the distinct 16 personality types you match. Then go with your gut feelings on how that personality type would pair with watches.

Vacheron Constantin Overseas

You could come up as, say, The Thinker, leaning to the quiet and reserved side, a thoughtful type drawn to intimate gatherings who would stay away from big and brash watches. An elegant dress watch like the Junghans Max Bill Automatic or the Vacheron Constantin Patrimony is more fitting for The Thinker.

On the other end of the scale, you might turn out to be a Performer personality, living in the moment at the center of attention. That type calls for watches that get noticed and perhaps something from the aviation arena such as the IWC Pilot. Or maybe the test finds you’re a Caregiver, in touch with emotions, best paired with the charms of classic watches such as the Cartier Tank.

Step 3: Consider Where You’ll Wear Your Luxury Watch

So we’ve, hopefully, got a clearer idea of who you are; now we should take a look at what you do. Or at least, specifically, what you will be doing while wearing the watch. Some realist reflection here is also helpful. If you don’t go to red-carpet galas now, chances are you’re not going to need a formal watch for them in the future.

Rolex Submariner

If your life does include a lot of dress-casual gatherings, you might consider something dressy but versatile from the Longines Heritage collection. Someone given to casual weekends in jeans and t-shirts may want to go with sportier watches with brandish commanding styles like the Rolex Submariner or a Rolex Oyster Perpetual.

Step 4: Targeted Search with an Open Mind

You’ve narrowed things down for a luxury watch, limited by price (step 1), type (step 2), and use (step 3). Next up, targeted searches. But where? Online, sure, and it’s good to buy directly from the watchmakers’ websites. However, you can usually get better prices with similar trustworthiness from the long-established online watch retailers.

Browse the watch sites, focused on type, use, and price (searching, for example, a dive watch that can go dress-casual for $3,000). Flip along through images, images, and more images until one just stops you. And what if you’re not grabbed by that gotcha watch? Well, then you can get a little calculated about things. Make a checklist from the first three steps and apply the criteria to possible contenders.

Tag Heure, Panerai


Step 5: Plan for its Future

Like puppies and plants, watches need care after you bring them home. If you’re getting automatic movement, you might want to consider the pros and cons of a watch winder. Most watches are not covered under warranty for damages done by moisture, often caused by not storing your watch in a dry enough place.

Which raises an important point: know your warranty for a luxury watch! A good watch-sales site will post their policies on a prominent page, with warranties typically ranging from two to five years. Experts recommend you have a luxury watch professionally serviced every four to five years, so keep the paperwork for technicians to log.

Why wait? The best that high-end luxury watches has to offer is just a few clicks away. And armed with the understanding of who you are, where you’re going, and how you’re going there, you’re right on the cusp of finding that perfect luxury watch.

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