When, way back in 1853, Charles-Félicien Tissot and his son Charles-Émile joined up to start the company now known as Tissot in the small town of Le Locle, they could surely have had no idea how big things would become. Tissot has a famous and legendary history, beginning in the Swiss Jura Mountains, the heart of Swiss watchmaking, where the brand remains to this very day.
The world’s biggest Swiss watch producer and distributor, Swatch Group, now own the Tissot brand. Yet the company was not always so renowned, having started way back in 1853, when the aesthetics and precision of Tissot watches won a range of awards. Tissot has always been longing after ingenuity, whether in the mechanical area or in its trends, to create models which have a key role in horological history, remaining true to its roots. Back in 1880, the first ever Tissot logo was brought in because this was when the initial Swiss law designed for helping to stop commercial theft was introduced.
At the time that Tissot was made, there was no such thing as logos in Switzerland. As a result, the brand then experienced numerous changes, following the evolution of the brand and accompanying its worldwide growth. It was not until 1999 that the modern logo, along with the slogan, was registered by the brand.
The variety of Tissot markets and audiences meant that, even at that time, films were created in several versions, first with voice-overs in French, English and German. The initial marketing advertisements made by Tissot were shown in picturehouses in the 1940s.
Certainly, things are not simply reflecting ongoing trends being shown love in the design of Tissot ladies watches through time, but it is rather the way in which watches can be worn that is representative of all spells and of the changing of the globe. It should be noted that there is a huge wall separating the evolution of fashion and the families that Tissot has been making for women since 1853.
Surely, this is a show of how Tissot once again makes the history of fine horology and makes sure that style stays in harmony with styles. In the 19th century, Tissot crafted pocket watches for men and pendant-watches for women, a weird separation at the era. As pendant watches were usually trying to be highly elaborate affairs, left on a chain or ribbon around the neck. Tissot had lots of fashionable women amid its top customers including actresses and singers.
The Tissot archives show that, due to its wide range of styles showing some high quality suppliers, Tissot could give a wide variety of wristwatches both in their materials and styles.Beginning in the early years of the 20th Century, Tissot also made wristwatches, well before the inter war period and the golden age of this new type of watch.
By the mid 20th century, the marketing of a wide variety of models for plenty of styles, ages and occasions made Tissot appeal especially to the ‘woman of today’. Tissot slowly gained international recognition and then in 1947, world famous opera singer Carmen Miranda went for a luxurious Tissot jewel watch set with a stunning aquamarine and diamonds look.
At the turn of the 1970s, specific styles for the young were added to the Tissot catalogue. Tissot continued to give small and precious watches, many in gold and diamond or boasting faceted crystal, in addition to water-resistant and automatic sports models. The look of Tissot collections bore witness to the inspiration of fashion, with colorful and stunning looks.
Tissot’s T-Gold is a truly spectacular timepiece that collectors and enthusiasts alike will be sure to add to their collection for an extra touch of Swiss made luxury.
