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New Sevenfriday W-Series Watches

W-Series Automatic Black Dial Men's Watch
Limited Product
Back in Stock
Retail: $1,250.00 Was: $879.00
Now: $791.10

SevenFriday’s W-Series: A One-of-a-Kind Watch

In the SevenFriday W-series watch, the W1/01 “BLADE” is among the many watch models of SevenFriday that exhibits another interesting dial display. It is the only watch model in the W-series yet it already has the attention of many watch enthusiasts who are looking forward to another unique SevenFriday watch. Their W1/01 “BLADE” is a polished stainless steel watch that has their iconic square shaped cases. It has an accompanying black padded calfskin leather strap with yellow lining inside to match some of the yellow accents inside the dial. 

Similar to their other watches, it has that “stacked” or multi-layered dial design that makes it bulky and thick. It also has that “open-worked” display at the 7 o’clock position which shows a bit of their balance wheel mechanism. Unlike your typical watches, this watch does not have an hour-minute hand. What it has is an hour-disc at the center and a triangle shaped pointer at 12 o’clock to indicate the hour of the day. This watch only has a minute hand that points to the minute markings at the inner ring bezel, and a small seconds disc at the 5 o’clock position with a triangular pointer as well. Next is the day and night indicator located at the 9 o’clock position which has a light and dark color scheme. With these details, we get to see an unconventional arrangement for a horological timepiece. 

How much is a SevenFriday W-Series Watch?


Price (Approximate)


SevenFriday W-Series W1/01$1,1390 USD
  • Automatic movement
  • 44.3mm stainless steel case
  • 30m water resistance
  • 40 hours power reserve
  • Mineral crystal

Despite being a young Swiss watch brand, SevenFriday’s unique selection of industrial themed watches earned them their popularity in Switzerland and other countries worldwide. What is most instantaneously recognizable about a SevenFriday watch is the square shaped casing with round edges. It also has a thickness to it which gives it a bulky industrial inspired aesthetic. With each collection they release, customers and watch enthusiasts can admire their intricate and highly unconventional dial designs. All of their watches in the collection do not have those typical painted numerical indices and simple hour-minute hands. Instead, they make use of circular discs to tell the time, adding to the dynamism of the watch. 

If you are wondering about its retail price, a typical SevenFriday watch price would be around $1000 USD which is worth it since their watches showcase an interesting display of their brand’s craftsmanship and innovativeness. With these kinds of avant-garde watch designs, it is not surprising that SevenFriday would achieve their early success as a young watch brand.

SevenFriday W-Series’ Design Concept

Its overall design concept was inspired from industrial power tools, and they managed to showcase this through their multi-layered dial with a unique arrangement. For instance, the 12-hour disc display at the center is inspired from the saw blade. Furthermore, this automatic watch also has a sunray brushed stainless steel bezel, and a “fast strap changer” or FSC system for easy strap replacement. Their case back design is straightforward in that they directly inform you of the watch’s technical details.  The water resistance depth (30m or 3ATM) and the size dimensions of the watch (44.3 mm x 49.7 mm) are written on the stainless steel case back. Moreover, they also included where the parts like their watch engine were globally constructed and designed. This kind of brand transparency helps customers with knowing how and where the watch is made. 

SevenFriday’s Industrial-Inspired Watch Collection

SevenFriday was established in 2012 by Daniel Niederer in Zurich, Switzerland. They sell a variety of products like eyewear, accessories, apparel, and watches. Their most recognized products, however, are their intriguing set of sporty-looking dress watches. The brand first introduced their first collection of industrial themed watches. Ever since then, they have created and manufactured over five different watch collections featuring a variety of dial designs.

5 Reasons to Buy the SevenFriday W-Series Watch

1. You can get this SevenFriday watch for $1,250 USD which is a relatively affordable dress watch for men. 

2. You will be getting SevenFriday’s signature squared-shaped watch with its rounded edges and unique dial design. 

3. Its engine and mechanical movement are a spectacle to admire since its unconventional dial arrangement separates the hour, minute, and seconds movement. The “open-work” display also lets you see the balance wheel movement at the bottom. 

4. The FSC system allows you to change your straps easily and quickly with other fun colorful straps and materials that are available in their shop.

5. Lastly, this unique watch has an industrial themed design which combines both classic and modern so it is easy to pair it with casual attires. 

SevenFriday W-Series: Rare and Unique

For those SevenFriday watch fans, their W-series model or the W1/01 “BLADE” is surely another watch to add to your collection. This automatic watch has an interesting display of its hour-minute-seconds and has a day and night indicator to add extra functionality. With its innovative design and reasonable price, this SevenFriday watch is suitable for watch aficionados who are looking for eccentric watches for men. 

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