Like many in the Sevenfriday oeuvre, the V-Series of watches take heavy inspiration from industry and the industrial revolution. Certainly, this is a strong and masculine family of timepieces that has gained a wide following across the globe for its luxurious functionality.
Taking inspiration from industrial barrels, the V1/01 boasts a stainless steel circular box with squared edges and a unique brushed bezel. Four parts of shifting white and silver discs use the “addition principle” to show time by adding 0+, 4+ and 8+ to the 0-4 scaled 120° hour indicator and summing 00, 20+, 40+ on the 00-20 seconds disc Packed with the FAST Strap Changer (FSC), the “quick release” pins can be taken off sans special tools
Similar to barometers on industrial machines, the V2/01 takes advantage of its unique yet precision style and has a polished stainless steel case with sandblasted and brushed finishes. The four styles of differing discs in shades of grey and copper elements use the “addition principle” to indicate time by adding 0+, 4+ and 8+ to the 0-4 scaled 120° hour indicator and summing 00, 20+, 40+ on the 00-20 seconds disc Equipped with the FAST Strap Changer (FSC), the “quick release” pins can be taken out without the use of certain tools.
The V3/01 is the engine informed watch in the V-series. Paying tribute to the robustness and design of speedometers, it has a gun metal case coated in gun metal PVD. The four layers of differing black and grey discs with red and blue elements are able to indicate time by adding 0+, 4+ and 8+ to the 0-4 scaled 120° hour indicator and summing 00, 20+, 40+ on the 00-20 seconds disc.
Equipped with the FAST Strap Changer (FSC), the “quick release” pins can be taken out easily. Since release only six years ago, Swiss watch brand Seven Friday has created a large impact on the world watch industry. Obviously, the ethos mission from the outset was to jar the very basis of what is one of the globe’s most heritage filled sectors, shrouded as it is in centuries-old knowledge and beliefs. What Seven Friday want to do is take traditional Swiss watchmaking techniques and apply them to modern, industrial inspired timepieces that redefine what it means to be a watchmaking brand from Switzerland.
The resulting watches have proven to be some of the most unique and striking to be released in recent memory. Seven Friday timepieces turn the very concept of a watch on its head, focusing on combining complex construction with modern day styling. These watches do not simply aim to look good on the wrist, their intention is quite clearly to hypnotise and even shock all who come across them. Truly, Seven Friday watch designs live long in the memory and it is no wonder that this range of timepieces has caused such a splash in the industry in just a few years since inception.
Masculine and modern, Seven Friday watches emphasise square faces, a skeleton dial and a bold use of colour to create visually arresting timepieces. Liberal use of calf leather straps lend a classic touch of luxury but it must be said that these watches are anything but traditional. Key inspirations for the brand include modern architecture, motor racing and classical aviation to name but a few. Premium materials feature heavily in Seven Friday’s family of watches, with rose gold, satin and stainless steel all prominent.
Heavily informed by the looks of industry and architecture, Seven Friday is a brand that produces timepieces as unique as they are complex. Masculine yet sophisticated, Sevenfriday watches are a triumph of modern watchmaking that make checking the time an entirely fresh experience.