The Rolex brand is well known for watch collections such as the Daytona, Yacht Master, and Submariner, which were each designed for specific purposes. And those watches are justifiably the darlings of race car drivers, yacht racers, and scuba divers. Meanwhile, for decades, the Datejust has quietly served its purpose as a classic and reliable watch for everyday use.

This watch collection combines many of the classic Rolex elements into elegantly simple timepieces. Designed to celebrate the 40th anniversary of Rolex in 1945, Datejust watches featured an important innovation. This was the first watch collection to feature a date display where the date changed automatically! This was an exciting new feature and was an important milestone in the company's history.

The new collection was the essence of Rolex watches: simple, reliable, practical, and yet elegant. Along with the innovative date display, the Datejust collection featured a new bracelet designed especially for Datejust watches - the supple Jubilee bracelet.

In 1954, a major update occurred to the Rolex Datejust watches for sale when the company added the Cyclops lens date magnifier. This added even more functionality to the wristwatches’ most important feature. Then, towards the end of that decade, Lady Datejust premiered. This daintier version was perfectly sized for a lady's wrist, yet lost none of the functionality or reliability.


Many famous people have worn Rolex Datejust watches since their introduction. One of the first was Winston Churchill, whose gold Datejust featured a personalized coat of arms. Dr. Martin Luther King and President Eisenhower also wore gold Datejust watches, while President Reagan wore a stainless steel version.

The watches have also appeared in several movies and on the wrists of famous actors. Paul Newman wore one in The Color of Money; Eddie Murphy sported a two-toned version in The Distinguished Gentleman; and Christian Bale wore one in American Psycho. Legendary actor Harrison Ford has also been seen wearing a stainless-steel Rolex Datejust watch.


Rolex Datejust watches are available in a variety of material, bezel, dial, color, and bracelet options to delight any owner. Prices range from slightly over $6,000 to nearly $50,000 for a diamond-encrusted model. If we have piqued your interest, contact us for more information. At WatchShopping.com, we understand the allure of a classic luxury watch. That's why we carry an impressive selection of authentic Rolex Datejust watches for sale at equally impressive prices.