Redesigned for modern watch lovers but credibly and always Rado, the Rado True is a stunning, polished watch shown in Rado’s famous color scheme that promises to hold onto its shine for many years to come while also providing comfort for those lucky enough to wear it. In the eight years since it was first launched, the much loved Rado True is once more winning hearts across the world.
Even more loved than ever before, the truth has been made from high-tech ceramic and this modern day classic shows that going back to basics can be incredibly chic. The True is the contemporary version of the classically round watch face, with a smart production process that seems to go against the minimalism of its timeless silhouette.
So, what’s fresh in the True? Whilst the style hasn’t changed barely at all, this simplified stunner is now bulging with the latest in high end ceramic technology. A slickly reimagined case with flowing lines that seamlessly meld into the bracelet gives the True a new sophistication. Today crafted from a revolutionary monobloc case style, the True is also as light as anything else around, not to mention just as if not even tougher.
Rado is delighted to announce the inaugural Rado Star Prize Thailand. Working in partnership with Bangkok Design Week, Rado is looking for the next generation of design talent. The competition will invite young designers to present projects focusing on the idea of design as something adaptive, enduring, long-lasting and versatile. The winner and top 10 finalists will have the opportunity to display their concepts at the Rado exhibition during Bangkok Design Week in February 2020.
Currently crowned the World Design Capital, Mexico City plays host to the first edition of Rado Star Prize México. An international design competition that promotes the work of young designers, offering them a platform to show their work to experts in the field and the general public alike. The inaugural Rado Star Prize México 2018 will take place during the 10th edition of Design Week Mexico.
Rado Goes International
Rado will be Official Sponsor of Madrid Design Festival and will launch the first edition of the Rado Star Prize Spain. The competition will invite young designers to present projects that explore the relationship between design and time. The top ten projects will be shown in an exhibition during Madrid Design Festival.
NYCxDESIGN is New York City’s official celebration of global design, and as the official watch sponsor of the event, Rado, along with WantedDesign, provides a platform that best supports the brand's longstanding tradition of promoting young talent through the Rado Star Prize. Past design briefs have included “Design is our DNA: Items for Everyday Life” and "A Lighter Way of Living."
For its third edition of Rado Star Prize UK, Rado has partnered again with designjunction for 2019’s competition. Searching for innovative, cutting-edge design pieces that relate to the concept of ‘Re:Imagine’, entries were welcome from young British designers from the fields of interior, industrial, product and technology design. The 10 shortlisted finalists were exhibited on the Rado stand during designjunction, where the Judges’ Winner was announced and the Public could vote for their winner.
The Rado True is a lovely timepiece that mixes the company’s famous love for design with a strong ideal of practically made movements that pay tribute to the Swiss watchmaking style. Much admired among those who enjoy smart yet tough watches that look great in all kinds of places, the True is a contemporary beauty.