The iconic Integral has been remade to meet the needs and preferences of modern watch lovers, but the new styles stay true to the original in aesthetic and style. The first Rado to have high-tech ceramic in 1986, it is an iconic model that creates total delight for its adorers and brings new fans. The Rado Integral is an icon of modern horology that has got a massive fan base all over the world for its stunning looks and functional style. For the cool yet smart watch lover, a Rado Integral will communicate to the entire globe that the wearer is somebody of real gravitas.
Known for introducing high‑tech ceramic into horology, the watch was first made in 1986, when the Rado Integral was the first Rado model in high‑tech ceramic. A gamechanger in the watchmaking business, it blends the beauty of graphic lines with the smoothness of high technology, easily blending a metallised sapphire crystal, case and bracelet within its lovely lines. Newly refreshed, the new Integral range stats true to the iconic first.
Discovered under the name of Schlup & Co. in 1917 by the three brothers Ernst, Fritz and Werner Schlup, the company that would go on to become Rado survived a modest start before becoming one of the globe’s top producers of watch movements by the end of WWII.
The brand soon became known as Rado and by the 1950’s they were selling more watches than ever, releasing the legendary Golden Horse collection in 1957. By the turn of the decade, Rado had a brand presence in over 61 countries worldwide and was undoubtedly one of the global leaders in the industry.
Things were going well for the Swiss company founded by three brothers of modest means, yet in 1962 things would get even better. That year saw the launch of the DiaStar 1, billed as the world’s first scratch-proof watch. The product went down a storm and to this day it is looked upon as a masterstroke by those in the industry. This innovative approach to materials would become typical of Rado’s watchmaking for years to come, with the brand deciding to use hard metal and sapphire crystal at a time when this was by no means de rigueur.
Rado Throughout the Years
Over the coming decades Rado would make the use of innovative materials its own, honing an ability to produce scratch-resistant yet beautifully designed watches that was entirely unique. Gold, sapphire and, by the late 80’s, hi-tech ceramic was becoming increasingly key to Rado watch designs, which were proving immensely popular with enthusiasts the world over.
These days Rado continues to produce some of the most innovative watches around, melding innovations in material with traditional Swiss watchmaking techniques that can be traced back to the brand’s founded in the early 20th century.
Undoubtedly, Rado is today one of the most innovative Swiss watchmakers around. With a perfect blend of modern and traditional, function and form, Rado manages to remain relevant at a time in which competition has never been more fierce. The brand itself is proof that quality will always shine through, with Rado’s use of innovative materials and cutting edge design concepts ensuring that the company remains key players are the horological table.
When somebody purchases a Rado watch, they are not simply getting a new timepiece. Rather, they become part of a family with more than a century of tradition, a fraternity made up of those committed to championing first-class engineering and design principles in an age when disposable style has become the norm.