Introduction to Rado Diamaster Watches
The new face of Rado has a new face of its own: a large open dials for easy legibility and an easy to see view. Launched with a total reshaping, the range is beautifully wide, moving from strong, large chronographs to small, diamond flecked bijoux. Never before has a Rado been made in such a huge variety of dial styles and materials. With amazingly crafted materials such as high tech ceramic, plush leather, or carbon-diffused metals, the Rado DiaMastermakes sure that time is constantly on your team.
Founded under the name of Schlup & Co. in 1917 by the three siblings Ernst, Fritz and Werner Schlup, the company that would go on to be seen as Rado went under a slow start before becoming one of the planet’s foremost makers of watch movements by the mid 1940’s.
The company very quickly became renowned under the name Rado and by the 1950’s they were making more timepieces than before, launching the legendary Golden Horse collection in 1957. By the turn of the decade, Rado had a brand presence in over 61 countries worldwide and was undoubtedly one of the global leaders in the industry.
Production was going well for the Swiss company founded by three brothers of modest means, yet in 1962 things would get even better. That year saw the launch of the DiaStar 1, billed as the world’s first scratch-proof watch. The product went down a storm and to this day it is looked upon as a masterstroke by those in the industry. This innovative approach to materials would become typical of Rado’s watchmaking for years to come, with the brand deciding to use hard metal and sapphire crystal at a time when this was by no means de rigueur.
Rado Throughout the Years
Throughout the next decades Rado would make the use of innovative materials its own, honing an ability to produce scratch-resistant yet beautifully designed watches that was entirely unique. Gold, sapphire and, by the late 80’s, hi-tech ceramic was becoming increasingly key to Rado watch designs, which were proving immensely popular with enthusiasts the world over.
Today, Rado carries on making some of the most innovative watches around, melding innovations in material with traditional Swiss watchmaking techniques that can be traced back to the brand’s founded in the early 20th century.
Without a doubt, Rado is today one of the most innovative Swiss watchmakers around. With a perfect blend of modern and traditional, function and form, Rado manages to remain relevant at a time in which competition has never been more fierce. The brand itself is proof that quality will always shine through, with Rado’s use of innovative materials and cutting edge design concepts ensuring that the company remains key players are the horological table.
When a watch lover purchases a Rado watch, they are not simply getting a new timepiece. Rather, they become part of a family with more than a century of tradition, a fraternity made up of those committed to championing first-class engineering and design principles in an age when disposable style has become the norm.
