The Rado Centrix Automatic proves its flexibility in a variety of different sizes and colours, showing that there is an iteration to fit all styles. With Rado’s legendary sapphire crystal offering some scratch-resistant shine, the Centrix watches are intended to remain beautiful for life. The look and aesthetic of the Rado Centrix ensure this is a timepiece to lust after. The smooth, light watch softly wraps itself about the wrist, providing stunning comfort as well as endless quality and elegance.
The barrel in the C07 automatic movement has been changed so it is able to store more fuel in the barrel spring. With Swiss quality a certain, the C07 gives a long power reserve of up to 80 hours, which ensures you don’t have to reset your watch if you choose not to wear it for a few hours or days.
Discovered under the title of Schlup & Co. in 1917 by the three siblings Ernst, Fritz and Werner Schlup, the brand that would go on to be known as Rado went through a slow beginning before growing to one of the globe’s top makers of watch movements by the mid 1940’s.
The company very quickly became renowned under the name Rado and by the 1950’s they were making more timepieces than before, launching the legendary Golden Horse collection in 1957. By the turn of the decade, Rado had a brand presence in over 61 countries worldwide and was undoubtedly one of the global leaders in the industry.
Production was going well for the Swiss company founded by three brothers of modest means, yet in 1962 things would get even better. That year saw the launch of the DiaStar 1, billed as the world’s first scratch-proof watch. The product went down a storm and to this day it is looked upon as a masterstroke by those in the industry. This innovative approach to materials would become typical of Rado’s watchmaking for years to come, with the brand deciding to use hard metal and sapphire crystal at a time when this was by no means de rigueur.
Rado Gets Innovative
Throughout the next decades Rado would make the use of innovative materials its own, honing an ability to produce scratch-resistant yet beautifully designed watches that was entirely unique. Gold, sapphire and, by the late 80’s, hi-tech ceramic was becoming increasingly key to Rado watch designs, which were proving immensely popular with enthusiasts the world over.
Today, Rado carries on making some of the most innovative watches around, melding innovations in material with traditional Swiss watchmaking techniques that can be traced back to the brand’s founded in the early 20th century. Undoubtedly, the release of the ultra thin True Thinline timepiece back in 2011 represented a new milestone for the brand, doing away with a stainless steel core for a sleek new approach to casing known as ‘monobloc.’
Without a doubt, Rado is today one of the most innovative Swiss watchmakers around. With a perfect blend of modern and traditional, function and form, Rado manages to remain relevant at a time in which competition has never been more fierce. The brand itself is proof that quality will always shine through, with Rado’s use of innovative materials and cutting edge design concepts ensuring that the company remains key players are the horological table.
When a watch lover purchases a Rado watch, they are not simply getting a new timepiece. Rather, they become part of a family with more than a century of tradition, a fraternity made up of those committed to championing first-class engineering and design principles in an age when disposable style has become the norm.
The Rado Centrix is a piece of modern horological folklore. A watch that has got itself a big fan base all over the globe. For the smart yet unique watch lover, a Rado Centrix can be the best way to show off your best self. Filled with attitude, sleek and always fresh, the Rado Centrix is a stunning watch that people love.