More than a century old, Mido is one of the oldest yet underrated Swiss watchmakers in the world. A member of the world-leading Swatch Group, Mido is notable for producing authentic and durable timepieces with a touch of an architectural style. They are highly regarded as a global standard in creating mechanical and water-proof watches and even ranked as the fourth best manufacturer of chronometers in the entire Swiss watch manufacturing industry.
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In 1918, Georges Schaeren founded a new luxury Swiss watch brand called Mido, headquartered in the town of Le Locle, Switzerland. Since its very existence, the brand has been renowned for its luxury watches made out of premium materials. They always ensure to produce a masterpiece with its own distinction and unique identity.
One notable thing about the brand is how it creates such a strong connection to its target buyers, with its timepieces such as its Mido Ocean Star and Mido Commander II collections that are truly an ideal partner for adventurous individuals and sports aficionados. They also offer various watch collections which perfectly suit ladies' wrists, as they were hailed as the first-ever manufacturer of the smallest timepiece in the world back in 1967.
Baroncelli III Automatic Black Dial Men's Watch
Multifort Mechanical Skeleton Limited Edition Manual-winding Black Dial Men's Watch
|$1,999.00 USD||44 mm|
Ocean Star GMT Automatic Black Dial Men's Watch
|$1,149.00 USD||44 mm|
Commander II Automatic Black Dial Men's Watch
|$809.00 USD||40 mm|
|Mido Multifort Automatic Chronograph Black Dial Men's Watch|
|Mido Belluna Royal Lady Automatic Rhodium Dial Watch||$839.00 USD||33 mm|
|Mido Baroncelli Heritage Lady Automatic White Dial Watch||$949.00 USD||33 mm|
Ocean Star GMT Automatic Black Dial Men's Watch
|$1,199.00 USD||44 mm|
Commander II Chronograph Automatic Blue Dial Men's Watch
|$1,999.00 USD||42.5 mm|
Baroncelli Automatic Blue Dial Ladies Watch
|$899.00 USD||33 mm|
Like other Swiss luxury watch brands, Mido also offers multiple collections. Each timepiece is made out of its innovation and strong philosophy to produce high-caliber watches with its own unique style and identity. For the past years, the brand never failed to surprise the watch market with its newest collection, boasting luxurious and top-notch quality models. To know each collection they offer, let's dive in and check these five collections that Mido ever released.
Tracing back where the name "Ocean Star" originated is crucial to fully understand how the brand came up with such a reliable and durable watch collection under this name. The brand took inspiration from the 179-year lineage for its trademark of Mido Ocean Star collection, in which its origin can be traced back to 1942.
The Ocean Star is recognized as one of the most iconic collections that Mido ever launched in 1944, with its waterproof and water-resistant features — a perfect timepiece for deep-sea diving aficionados. It was even one of the pioneer and earliest water-resistant watches that the world has discovered.
Decades after, this collection had evolved and developed, particularly when the brand released its first-ever decompression timer exactly in 1961. It can hold up to 1,000 feet of water resistance and features a mixed multi-colored dial and a rotating bezel. Under the Ocean Star collection are well-known models such as the Mido Ocean Star Diver 600, the Mido Ocean Star GMT, the Mido Ocean Star Tribute, and the Mido Ocean Star Chronograph, where you can purchase below $ 2,500 USD.
Almost six decades ago, the brand introduced the newest collections on their list, the Mido men's watches under the Mido Commander II collection. This was a new collection of Mido that offers both sporty and masculine vibes in each timepiece it introduced in the market. They even shared that each Commander collection model is made out of inspiration from the popular Eiffel Tower in France. However, this Commander II collection is a bit larger than the usual Mido watches and offers more contemporary vibes.
The Mido Commander II watches are equipped with the newest ETA automatic movement that can only be found in the family of world-leading Swatch Group. Typically, it features a powerful reserve that can last up to 80 hours. More than that, these timepieces also come with waterproof and water-resistant features.
If you want to own a business-casual timepiece that is something unique and formal, owning Mido Commander II watches can be a perfect option. The brand ensures to create a timepiece under this collection so refined, particularly with its details that stand out from the rest of other Mido watches.
It's always a watch that you can easily grab and go wearing as it perfectly matches any outfit you wear for the day. You can own a Mido Commander II watch if you have at least $920 USD, as it's the usual retail price.
In 1934, the brand launched a new collection made out of inspiration from prominent Australia's Sydney Harbor Bridge, which took Mido an entire two years to complete its first-ever Mido Multifort watch collection. This collection is considered the longest mainstay the brand ever released in the market, with its perfect touch of notable designs and functionality only Multifort offers.
What makes this collection sound so incredible is it features an autonomy of Caliber 80 that Mido ever displayed on its watches, which is almost twice in power compared to ordinary movement. Knowing that it is made of stainless steel materials, watches under this collection have strong corrosion resistance.
The brand also introduced two other versions of the Mido Multifort Power Reserve models: a red power-reserve display and a red second hand display. As it features both sporty and urban design, there is no wonder why this collection set a new pace for Mido to be a new benchmark of producing such a type of watch. Owning one timepiece from a Multifort collection will cost you as low as $500 USD and as expensive as $88,000 USD, as the price always varies on its materials and specifications.
The Mido Braconceli III is considered the newest collection of the family, a fine line of watches that is ideally created out of inspiration from the famous neoclassical and baroque architecture. It offers such a simple and timeless design, a great option for those looking for a minimalist watch type.
On its dial, this timepiece features a guilloché and a Roman numeral to complete the look. For its 39mm size, it is not that big nor small, perfectly suits any wearer with average wrist size. If you're going to take a closer look at this watch's details, you'll discover how both heritage and innovation are being emphasized in the watch's overall appearance.
More than its notable features, one more attractive attribute of this timepiece is its costs. We can't deny that behind our wish to own an elegant and durable watch is an economic reality that should also meet our budget. With the Mido Braconcelii III collection, you can own such a top-notch watch with a sophisticated design at a very reasonable price, ranging between $500 USD and $1,200 USD.
In 2008, the brand released its newest collection, popularly known as Mido Belluna. This is a dress watch that comes at affordable prices and is inspired by one of the most prominent British concert venues, London's Royal Albert Hall.
This collection features a silver-grained dial that comes with two subdials; 10 o'clock for hours and minutes and 4 o'clock for running seconds. Plus, what makes the watch create its own distinctive look and identity is a scrolling date function designed in a curved aperture spotted at 7 o'clock.
Moreover, it also comes with the latest-gen of automatic movement and high Caliber 80 that features a powerful reserve that can last up to 80 hours. One great feature is its cushion-shaped case that truly adds chic vibes with a royal touch to the watch's overall appearance. Its price is also the type of models and its specifications, but you can own a Mido Belluna watch for around $767 USD in general.
5 Reasons to Buy a Mido Watch
Most watch buyers and collectors expect to find Rolex, Omega, and Breitling as top brands to produce the world's most chronometer-certified timepieces yearly. However, many don’t know that Mido, too, creates some of the best chronometer watches in the market. If you need more convincing why you need to buy a Mido watch, here are five top more reasons.
Being a Swiss brand, Mido always ensures to produce watches made out of premium materials. They are a company that offers watches that feature up to 80 hours of power-reserve, a water-shock and water-resistant, and are at the forefront of using high-caliber auto movement.
Mido took the fourth place of being a watch brand that offers the best chronometer-certified timepieces in the world. In fact, they offer such watches at a very affordable price compared to their competitors. You can find COSC-certified in their wide collections of timepieces such as the Mido Commander II, Mido Braconceli III, and many more.
For more than a century of existence as a Swiss watch manufacturer, Mido has a rich history to offer. With all the top-notch creations under their belt, they are considered one of the global benchmarks of top luxury watches. Watch aficionados can testify how impressive yet underrated this brand is.
Aside from being known as a manufacturer of automatic and chronometer-certified watches, Mido is always praised for how durable and timeless their collections are. They stick to the main goal of developing advanced technology to ensure the durability and toughness of their watches. One of the best Mido men's watches of today that offered up to 200m water resistance is the Mido Ocean Star GMT Automatic Black Dial Men's Watch from the Mido Ocean Star collection.
Compared to other luxury Swiss brands offering similar quality and features, Mido offers the same high-caliber watches at a very affordable price. The brand guarantees that you'll surely get what you pay for and more.
Mido's Chronometer Watches
The Mido Multifort collection, with its sporty and modern watches, is the longest-standing collection by the brand. Launching a new Multifort Chronometer brings so much success to the brand. This Multifort Chronometer is the first-ever timepiece that uses a Caliber 80 Si — a COSC-certified automatic caliber. It also comes with upgraded features equipped with the standard of ETA or Sellita, which only means that this watch is a complete package in terms of its technical aspects and durability.
This is a timepiece that is notable for its superior accuracy, providing you a precise time wherever you are. The brand is popularly known for its wide range of certified chronometer collections that come with a competitive price. You can own this type of watch starting at around $1,250 USD, depending on the model and version.
Looking back at Mido's roots, the brand was officially founded exactly on November 11, 1918, in Biel, Switzerland, by George G. Schaeren. Since then, it has been one of the leading manufacturers of watches, offering technical innovation and stylish designs.
In the next few decades since its establishment, Mido decided to innovate both its aesthetic design and technology to produce timepieces, breaking many firsts in the watch industry. On top of it, they also collaborated with other luxury brands to produce such unique and appealing watches, including the Bugatti collection.
Moving to 1934, the brand introduced its newest Mido automatic watches under Multifort collections, which brought a huge milestone to the brand's existence and history. A timepiece that features both shock, water, and anti-magnetic resistance. The same year, the brand made another milestone when it launched the first-ever watch that featured such unbreakable springs.
Mido also launched the first center chronographs in watches in 1945, introduced the most powerful winding mechanism that the world first time to see in 1954, and the world's smallest ladies' watch in 1967.
After several decades, Mido opted to use a cartoon Robot to produce creative, innovative chronographs and to launch a Power wind. This system can help to boost the toughness and reliability of their automatic watches.
When thinking of Swiss luxury brands, sometimes we never considered Mido on our list. It is an underrated brand that deserves to be recognized because of its rich history, and innovation in the watch industry. Plus, they belong to the top 10 best manufacturers of certified chronometers, offering a wide selection of elegant and high-caliber watches.