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New Maurice Lacroix Watches

Maurice Lacroix: A trailblazer of innovative watchmaking

Previously owned by Desco von Schulthess, Maurice Lacroix is known for producing exceptional and highly capable timepieces. Not only are their watches notably proficient, but they also come in a wide and diverse variety. From quartz watches to mechanical timepieces and skeletal wristwatches, Maurice Lacroix has it all. Each timepiece from the brand offers an ageless and unique design. Having a case manufacturing plant of their own, Maurice Lacroix practices complete control in creating and maintaining the looks and designs of every watch that passes through their assembly line. By upholding traditional Swiss watchmaking values and looking for brand new ways to improve the effectiveness of their timepieces, Maurice Lacroix continues to provide wearers with splendid models that they can always trust.

Price List at a Glance

Maurice Lacroix offers a stellar variety of ladies and men’s watches. Whether it is an affordable quartz wristwatch, an automatic timepiece, or a skeletonized work of art, the brand has the ideal model to match your unique preferences. Listed below are some of Maurice Lacroix’s most popular watches, along with their reference numbers, approximate prices, and exclusive features.

Model

Price (Approx.)

Features

Maurice Lacroix Aikon Automatic 42mm (AI6008-SS002-430-1)$1,900 USD
  • 42mm Stainless Steel Case
  • Blue Sun-Brushed Clous de Paris Dial
  • Rhodium-Plated Handset and Hour Indices
  • Stainless Steel Bracelet w/ Butterfly Buckle
  • Automatic Movement (ML115)
  • 200m Water Resistance (20 ATM)
  • 38-hour Power Reserve
Maurice Lacroix Aikon Venturer GMT 43mm (AI6158-SS00F-130-A)$2,900 USD
  • 43mm Stainless Steel Case
  • White Sun-Brushed Dial
  • Black-Plated White Handset and Hour Indices
  • Stainless Steel Bracelet w/ Butterfly Buckle
  • Automatic Movement (ML165)
  • 300m Water Resistance (30 ATM)
Maurice Lacroix Pontos Day Date 41mm (PT6358-SS001-430-1)$1,750 USD
  • 41mm Stainless Steel Case
  • Blue Sun-Brushed and Sand-Blasted Dial
  • Rhodium-Plated White Handset and Hour Indices
  • Black Calf Leather Strap w/ Stainless Steel Folding Clasp
  • Automatic Movement (ML143)
  • 100m Water Resistance (10 ATM)
  • 38-hour Power Reserve
Maurice Lacroix Pontos Chronograph 43mm (PT6388-SS002-430-1)$3,100 USD
  • 43mm Stainless Steel Case
  • Blue Sun-Brushed Dial w/ Sand-Blasted Silver Counters and Polished Rings
  • Rhodium-Plated White Handset and Hour Indices
  • Stainless Steel Bracelet w/ Butterfly Buckle
  • Automatic Movement (ML112)
  • 100m Water Resistance (10 ATM)
  • 38-hour Power Reserve
Maurice Lacroix Eliros Date 40mm (EL1118-SS001-410-1)$700 USD
  • 40mm Stainless Steel Case
  • Blue Sun-Brushed Dial
  • Rhodium-Plated Handset and Hour Indices
  • Blue Calf Leather Strap w/ Stainless Steel Pin Buckle
  • Quartz Movement
  • 50m Water Resistance (5 ATM)
Maurice Lacroix Eliros Chronograph 40mm (EL1098-SS001-410-1)$900 USD
  • 40mm Stainless Steel Case
  • Blue Sun-Brushed DIal
  • Rhodium-Plated Handset and Hour Indices
  • Blue Calf Leather Strap w/ Stainless Steel Pin Buckle
  • Quartz Movement
  • 50m Water Resistance (5 ATM)
Maurice Lacroix Fiaba Date 32mm (FA1004-SS002-110-1)$1,000 USD
  • 32mm Stainless Steel Case
  • Silver “Water Drop” Guilloche Pattern Dial
  • Blue Minute and Hour Hands
  • Black Roman Numeral Indices
  • Stainless Steel Bracelet w/ Butterfly Buckle
  • Quartz Movement
  • 30m Water Resistance (3 ATM)
Maurice Lacroix Fiaba Moonphase 32mm (FA1084-SS002-420-1)$1,350 USD
  • 32mm Stainless Steel Case
  • Blue Sunray Dial w/ 46pc Diamond Ring
  • Date and Moonphase Function
  • Stainless Steel Bracelet w/ Butterfly Buckle
  • Quartz Movement
  • 30m Water Resistance (3 ATM)
Maurice Lacroix Masterpiece Square Wheel Retrograde 43mm (MP6058-SS001-310-1)$7,500 USD
  • 43mm Stainless Steel Case
  • Anthracite Dial w/ Vertical Cotes de Geneve Finishings
  • Black Alligator Leather Strap w/ Stainless Steel Folding Clasp
  • Automatic Movement (ML258)
  • 100m Water Resistance (10 ATM)
  • 36-hour Power Reserve
Maurice Lacroix Masterpiece Embrace 40mm (MP6068-SS001-430-1)$7,500 USD
  • 40mm Stainless Steel Case
  • Black Aventurine Dial w/ Silver Powder Printing
  • Blue Leather Strap w/ Stainless Steel Folding Clasp
  • Automatic Movement (ML258)
  • 50m Water Resistance (5 ATM)

How Much Are Maurice Lacroix Aikon Watches?

Despite being one of their most recent collections, the Aikon also provides some of the brand’s most popular wristwatches. Favored by all kinds of watch enthusiasts, the Aikon boasts a versatile look accompanied by modern-day innovations. In addition to its newness, the Aikon is a collection that holds a pivotal piece of Maurice Lacroix’s history. Deemed as the revival of the brand’s flagship Calypso series, the Aikon carries a classic legacy while also bringing something new to the table.

Starting with the Maurice Lacroix Aikon Automatic 42mm Ref. AI6008-SS002-430-1, the timepiece features a stainless steel case along with a butterfly buckle bracelet. The dial of this Aikon watch has a Clous de Paris pattern that is tinted in blue, with rhodium-plated white hands and indices. Under the dial is the Automatic ML115 movement that operates the different functions of the watch. With twenty-six jewels, the ML115 movement produces 28,800 vibrations per hour and has a power reserve of 38 hours. Protected by a sapphire lens, this watch has a water resistance rating of 200 meters and is worth approximately $1,900 USD. 

For a sportier and more urban wristwatch with a GMT function, have a look at the Maurice Lacroix Aikon Venturer GMT 43mm Ref. AI6158-SS00F-130-A. This watch boasts a case and bracelet made out of stainless steel. The dial showcases a white sun-brushed surface with black-plated indices and hands. Powering the inner mechanisms of this Aikon Venturer is an ML165 automatic caliber. The caliber is responsible for motorizing the watch's numerous functions, including its GMT setting. With a water resistance capacity of up to 300 meters, the Venturer GMT retails at approximately $2,900 USD.

How Much Are Maurice Lacroix Pontos Watches?

Beautifully and skillfully crafted, the Pontos Day Date 41mm Ref. PT6358-SS001-430-1 is quite frankly a fan-favorite. Housed in a 41mm stainless steel case, the Pontos Day Date comes with a black calf leather strap. Its dial is sandblasted and tinged with a sun-brushed blue color. Rhodium-plated hands and indices occupy the rest of the dial and complete the watch’s overall sleek look. The Pontos Day Date 41mm uses an automatic ML143 caliber. It has twenty-six jewels and a power reserve that can last up to 38 hours. The watch fetches an estimated price of $1,750 USD and is waterproof up to 100 meters deep.

The Pontos collection also has sleek and reliable chronograph watches, such as the Pontos Chronograph 43mm Ref. PT6388-SS002-430-1. Priced at approximately $3,100 USD, this Pontos Chronograph comes in a stainless steel case paired with a black calf leather strap. The dial has a sun-brushed blue hue with silver counters, polished rings, and rhodium-plated hands and indices. Hidden inside the case is an ML112 automatic movement, responsible for the watch’s multiple functions. The timepiece has a 48-hour power reserve and a water resistance rating of 100 meters.

How Much Are Maurice Lacroix Eliros Watches?

The Eliros collection offers watches that cater to a more minimalist style. While relatively affordable, the Eliros provides more to its wearers than you might expect. One of the series’ most beloved timepieces, the Eliros Date 40mm Ref. EL1118-SS001-410-1, is a wristwatch that utilizes a stainless steel case coupled with a blue calf leather strap. The dial sports a blue sun-brushed hue topped with rhodium-plated hour indices and hands. The Eliros uses a quartz movement and is waterproof up to depths of 50 meters. Altogether, this Eliros Date sells for an approximate price of $700 USD.

For those who want an Eliros with more features, Maurice Lacroix offers the Eliros Chronograph 40mm Ref. EL1098-SS001-410-1. This watch also comes in a stainless steel case paired with a blue calf leather strap. Its dial boasts a blue sun-brushed surface with rhodium indices and a rhodium handset. The Eliros Chronograph also has a water resistance rating of 50 meters. Powered by a quartz movement, this Eliros Chronograph 40mm costs an approximate $900 USD.

How Much Are Maurice Lacroix Fiaba Watches?

Maurice Lacroix also possesses a watch collection exclusively for women, known as the Fiaba selection. Fiaba watches take pride in their sleek and unique looks, which exude glamor and femininity all around. As a start, we have the Fiaba Date 32mm Ref. FA1004-SS002-110-1. This ladies’ watch features a silver waterdrop dial encased in stainless steel. The timepiece uses a quartz movement and is water-resistant up to depths of 30 meters. Complemented by a stainless steel bracelet, this wristwatch costs approximately $1,000 USD.

The Fiaba Moonphase 32mm Ref. FA1084-SS002-420-1 also has quite the charm. Retailing at approximately $1,350 USD, this Fiaba Moonphase comes in a stainless steel case accompanied by a matching stainless steel bracelet. On the blue sunray dial is a ring embedded with 46 stunning diamonds, along with a date function and a moon phase indicator. Operated by a quartz movement, this timepiece bears a water resistance rating of 30 meters.

How Much Are Maurice Lacroix Masterpiece Watches?

Maurice Lacroix doesn’t call this series the “Masterpiece” for nothing. Skillfully crafted and delicately designed, the Maurice Lacroix Masterpiece possesses a composition that lives up to its moniker. Formerly known as the Les Mécaniques, the Masterpiece collection features diverse and intricate timepieces operated by the brand’s high-grade in-house movements. With their strikingly sophisticated dials, each Masterpiece radiates an air of complexity and distinctiveness that no other wristwatch can match.

First, we have the Maurice Lacroix Masterpiece Square Wheel Retrograde 43mm Ref MP6058-SS001-310-1. This Masterpiece model comes in a 43mm stainless steel case paired with a black alligator leather strap. Its dial is made from anthracite with vertical Cotes de Geneve finishings and silver powder printings. Underneath the dial is an automatic ML258 caliber with a 36-hour power reserve. Held by 37 jewels, the movement is capable of producing 28,800 vibrations per hour. Its mechanisms are contained behind a transparent sapphire case back through which wearers can view the caliber at work. Bearing a water resistance capacity of 100 meters, the Masterpiece Square Wheel Retrograde retails at approximately $7,500 USD.

Next up is the outstanding Maurice Lacroix Masterpiece Embrace 40mm Ref. MP6068-SS001-430-1. This Masterpiece Embrace is a model that brings together beguiling aesthetics and expert craftsmanship. Just by looking at the timepiece, wearers get to witness a spectacle of time told through the vignette of a starry night sky. Without a doubt, this is a lucrative timekeeper that anyone would want to add to their collection.

Worth approximately $7,500 USD, the Masterpiece Embrace boasts a 40mm stainless steel case coupled with a blue leather strap. The dial is made of aventurine, with silver powder printings, and is protected by a layer of sapphire glass. Operated by an ML258 automatic movement, this watch can withstand water pressures of up to 50 meters.

Milestones and Innovations

Within the span of four decades, Maurice Lacroix has been able to achieve some truly noteworthy accomplishments.

Official Watch of FC Barcelona

In 2014, Maurice Lacroix signed a three-year partnership agreement with FC Barcelona. Through this, the brand became the official watch partner of the widely-renowned soccer team. To commemorate this event, Maurice Lacroix introduced the watch community and the soccer community to four new models featuring the FC Barcelona crest: the FCB Eliros Date, the FCB Eliros Chronographe, the FCB Pontos S, and the FCB Masterpiece Squelette

Official Watch of the Red Bull Cliff Diving World Series

Maurice Lacroix is also one of the many official sponsors of Red Bull’s Cliff Diving World Series. Although it is pretty unlikely to see someone wear a wristwatch while diving from great heights, there are instances where Maurice Lacroix watches have made an appearance. Some Maurice Lacroix models seen at this event include the Pontos S Supercharged and the Pontos S Diver.

History of Maurice Lacroix

The history of Maurice Lacroix begins in 1975, when the holding company, Desco von Schulthess, manufactured its first line of watches. Named after the company’s Director of Silk in Lyon, France, the new watchmaking establishment Maurice Lacroix unveiled their earliest series of timepieces in Austria. A year after its release, Maurice Lacroix started expanding their market to Spain, Germany, and several other parts of Europe. It was in 1995, when the brand finally acquired an international clientele, which included the United States.

In 1989, Maurice Lacroix sought to broaden their ability to create in-house watch cases by purchasing a dedicated manufacturing plant in Saignelegier. With their new acquisition, the brand no longer had to rely on other establishments and started making their own original cases. As the 1990s dawned, Maurice Lacroix developed and launched their newest collection, the Calypso. Sporting Maurice Lacroix's unique casing, the Calypso featured a seminal design with high-quality specifications. This flagship series was a tremendous success and was a catalyst for the brand's bright future.

Two years after the Calypso’s release, Maurice Lacroix developed a line of high-end watches known as the “Les Mécaniques.” The new collection showcased highly complicated timepieces with unusual components. Each wristwatch utilized a heavily-modified ETA movement, refined to match the brand’s highest standards. Traditional and sophisticated, the Les Mécaniques collection brought the brand to new heights, earning it a spot among high-ranked Swiss watch manufacturers. Years later, Maurice Lacroix let go of the Les Mécaniques moniker and offered it a name that many enthusiasts have become accustomed to, the Masterpiece.

1999 was an accomplished year for Maurice Lacroix. During this time, the company began renovating its case manufacturing plant in Saignelegier. Such actions allowed Maurice Lacroix to increase its production rate and maintain the quality of its watches to cover increased demand. Additionally, this was also the year Maurice Lacroix created their latest Les Mécaniques, the Calendrier Retrograde. This new retrograde watch featured a jumping date function, a power reserve indicator, and a seconds display.

On October 1, 2001, Maurice Lacroix S.A. became an independent legal entity. As a result, Maurice Lacroix began setting up new workshops, allowing them to research and develop more intricate segments for their calibers. Maurice Lacroix then launched their first in-house automatic caliber called the ML-106. The ML-106 boasted improved capabilities and durability. By producing the ML-106, the brand completed its final step in becoming a fully-fledged, exclusive, Swiss watchmaking brand. From then on, Maurice Lacroix released hit after hit with iconic Masterpiece models such as the Masterpiece Square Wheel, the Masterpiece Mysterious Second, and the Masterpiece Gravity.

In 2016, the brand revived its iconic Calypso collection with its latest series, the Maurice Lacroix Aikon. The Aikon collection showcased versatile wristwatches with modernized concepts. Now the brand’s most popular series, the Aikon carries on the legacy of the Calypso by adopting its vintage design features while also incorporating brand-new innovations. The collection started out with quartz watches but progressed to producing mechanical and skeletonized timepieces in 2018.

As of today, Maurice Lacroix stands as an eminently skillful watchmaking brand with more than 4,000 shops across the globe. Despite being a relatively young company, Maurice Lacroix highlights a heritage that matches the experiences of seasoned and long-established brands out there. Traditional yet constantly innovating, Maurice Lacroix is a true competitor in the horologic industry.

Famous Patrons

From movie stars to CEOs to Olympic athletes, the brand of Maurice Lacroix has collaborated with many renowned and well-respected celebrities. Below are a few prominent figures that have been seen sporting a Maurice Lacroix wristwatch by fans and enthusiasts.

Ray Stevenson

Ray Stevenson and Maurice Lacroix’s collaboration originally started when the British actor expressed his interest in the brand’s Pontos and Masterpiece models in 2010. After becoming a brand ambassador in 2012, Ray continually expresses his admiration for Maurice Lacroix and their unique watches. Although there have not been any sightings of him wearing a Maurice Lacroix timepiece in his movies, people have seen the British actor sport one off-screen. Rumor has it that Ray Stevenson’s favorite Maurice Lacroix watch is the Masterpiece Le Chronographe Squelette. The British actor admires the level of craftsmanship put into this work of art, and he hopes that he can pass it down to his son for him to treasure.

James Magnussen

Australian swimmer and Olympic medalist James Magnussen is one of Maurice Lacroix’s most accomplished brand ambassadors. With a longstanding association with the brand, he is also one of their most active patrons. In 2014, James captained Australia’s team for the global fundraising event, Movember. For this, he and Maurice Lacroix aided the fundraiser in spreading awareness on men’s health issues. James’ favorite Maurice Lacroix collections are the Masterpiece and the Pontos series. A few of his most cherished models are the Pontos S (blue), the Pontos S Diver, the Pontos S Extreme (blue), and the Masterpiece Roue Carree Seconde.

Maurice Lacroix Watches: An Exemplar of Practicality

Maurice Lacroix is a brand that abides by traditional values and impeccable standards. Despite being underrated, Maurice Lacroix watches continue to provide wearers with a lot of convenience and value at relatively affordable prices. Accompanied by innovative and modernized designs, each wristwatch promises durability, reliability, and precision. 

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