The Longines PrimaLuna is a white moon on a cold night, a star that shines, hits its zenith and then dissolves. A figure of moving time, current time and the moon that adores us with its round, soft lines the Longines PrimaLuna is a love to this star. Its soft shape is brought on by the amazing purity of the dial and the whole is shining by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary forms of elegance. With a wide variety of functions in addition to a timelessly beautiful style, the PrimaLuna models represent a real slice of the peak of contemporary watchmaking technology.
Longines has made a gaff for themselves at Saint-Imier in Switzerland for a long time. Its technical quality shows a real love for history, sophistication and excellence. With years of experience as a partner for elite level sports events or as a sponsor of international sports federations, Longines is a member of the Swatch Group Ltd, the world’s biggest creator of watch products and watches.
The name adored by all for its winged logo now has outlets in more than 150 nations. When, in 1832, Auguste Agassiz came into the world of watches, little could he have known that Longines would develop into one of the world’s most known brands. The man began a trading office created in St. Imier. He soon went to be the chief and the brand swapped names to Agassiz & Co. At this time, he was creating watches under the “établissage” banner, in which makers created from their home and gave their pieces to the range of trading offices.
History Behind Longines
The upstart man soon got in with a group of commercial friends, which gave him the option for him to sell his watches on other soils, in particular in the United States of America. In the 1850s, Ernest Francillon took over the brand. As the founder’s nephew, Francillon was serious about his role, frequently searching for methods to change the styles used in horology in the area.
The whippersnapper Francillon made a choice that it would make sense to try to mix the various stages that go into making a watch into one factory. Francillon’s idea was to make a place where he could put together and finish off each of his watches, bringing in some mechanisation. He therefore bought two pieces of land next to one another in 1866.
Called by locals as Les Longines, Francillon took this name for the factory itself, which he ended up making there in 1867. With the aid of a young worker, he made the machines needed for crafting the best models. In the 1870s, Francillon’s choice of industrial proved a top one as the factory continued and grew until, in 1911, the Longines factory was the place of labour for more than 1,100 people, selling watches across the planet.
The height of the research done at Longines led to a slew of prizes and recognition from across the industry. This is what led to the brand gaining such a solid reputation, winning more awards and prizes than any other watchmaker in the first quarter of the 20th century.
Now, Longines is the oldest trademark or logo in continued use in its original style registered with the World Intellectual Property Organization (WIPO). In 1867, Longines was selling models with the winged hourglass logo on, using the name of “Longines” as a global sign of luxury. All in all, the Longines Primaluna family is a magnificent range of watches informed by iconic styles.