Longines Flagship Watches

Introduction to Longines Flagship Watches  

Giving tribute to the legendary spirit that has informed Longines workers for years, this lovely Longines Flagship automatic watch blends classic style with modern watchmaking technology. With an added luxury brown alligator strap with a classy buckle, the stylish 38.5mm steel case has a screw-down case back and is topped with a polished bezel that serves to increase its sense of legendary style.   

Underneath the scratch-resistant sapphire crystal with a range of layers of anti-reflective coating on the underneath, the silver dial features have baton hour markers, a date at 6 o'clock and smart gilt hands. Water resistant up to 30m, this classy watch is fuelled by a Calibre L615 self-winding mechanical automatic movement which pounds at 28,800 vibrations per hour and has a reserve of 42 hours. Classy and smart, this lovely Longines watch will look great with any of your looks ideally.  

Longines today boasts stores in more than 150 countries. When, in 1832, Auguste Agassiz entered the world of horology, little could he have known that Longines would become one of the world’s most renowned watchmakers. The man entered a trading office created in St. Imier. He quickly went to become the boss and the brand changed names to Agassiz & Co. At this point, he was making watches under the “établissage” style, in which craftsmen worked from their home and gave their models to the different trading offices.   

History Behind Longines Watches  

The man behind the watches made a group of commercial friends, which allowed him to sell his watches on other lands, in particular in the United States of America. In the 1850s, Ernest Francillon took the reins of the brand. As the founder’s nephew, Francillon took his role very seriously, endlessly looking for ways to improve the methods employed in horology in the region.  

It followed then, that it would make sense to attempt to blend the various stages that go into creating a watch into one facility. Francillon’s idea was to create a place where he could put together and finish off each of his watches, bringing in some mechanisation. He therefore purchased two chunks of land next to one another in 1866.  

The sheer amount of research carried out at Longines led to a slew of prizes and recognition from across the industry. This is what led to the brand gaining such a solid reputation, winning more awards and prizes than any other watchmaker in the first quarter of the 20th century. 

Now, Longines is the oldest trademark or logo in continued use in its original style registered with the World Intellectual Property Organization (WIPO). In 1867, Longines was selling models with the winged hourglass logo on, using the name of “Longines” as a global sign of luxury.