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Daniel Wellington: The Embodiment of Minimalism

Fashion brands have been recognized in the watchmaking industry for a very long time now. Brands such as Gucci, Michael Kors, and Dior are some of the well-known companies that started out making other fashion products before entering the watchmaking scene. Despite not having the same experience as other renowned watch companies, these fashion houses still manage to produce amazing accessories that fit into the criteria of being fashion watches. One of these brands is Daniel Wellington, a popular brand that mainly manufactures luxurious accessories and watches. It is a Swedish fashion brand whose mission is to create classic timepieces and introduce them to a younger generation. The simplicity of Daniel Wellington’s vision is a principle that also carries into their watch designs—simplistic and minimalistic.

Price List at a Glance

ModelPriceFeatures
Daniel Wellington Classic St. Mawes - DW00100035

36mm - $199 USD

40mm - $229 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 36mm/40mm 

Strap: Brown Leather

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Classic Bristol - DW00100039

36mm - $199 USD

40mm - $229 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 36mm/40mm 

Strap: Dark Brown Leather

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Classic Cambridge - DW00100003$199 USD 

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 40mm 

Strap: Blue, Red, and White Nato Strap

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Quadro Pressed Melrose - DW00100431$199 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 20x26mm

Strap: Rose Gold Press Mesh

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Quadro Pressed Sterling - DW00100438$199 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 20x26mm

Strap: Silver Press Mesh

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Iconic Motion - DW00100426

36mm - $199 USD

40mm - $249 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 32mm/40mm

Strap: Black Rubber Strap

Water Resistance: 10 ATM/Rain Resistant

Daniel Wellington Iconic Link Emerald - DW00100421

28mm - $229 USD

32mm - $229 USD

36mm - $289 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 28mm/32mm/36mm

Strap: Rose Gold Link 

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Iconic Link Lumine - DW00100359

28mm - $299 USD

32mm - $299 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 28mm/32mm 

Strap: Silver and Rose Gold Link

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Petite St. Mawes - DW00100231

28mm - $159 USD

32mm - $179 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 28mm/32mm 

Strap: Brown Leather 

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Petite Evergold - DW00100350

28mm - $169 USD

32mm - $189 USD

36mm - $199 USD

Movement: Japanese Quartz Movement

Indications: Hours and Minutes

Case: Double-Plated Stainless Steel 316L

Diameter: 28mm/32mm/36mm 

Strap: Gold Mesh

Water Resistance: 3 ATM/Rain Resistant

Daniel Wellington Collections

Daniel Wellington currently has four main watch collections, each of which boasts an affordable range of timepieces for under $300 USD. Despite their luxurious designs, the Daniel Wellington watches are cheaper than the likes of Gucci and Michael Kors. This is because Daniel Wellington was only established in 2011, which makes it one of the younger generations of watch brands in the market. Despite having a late start, Daniel Wellington has managed to produce excellent timepieces that have become a real hit, especially on social media—which is their main platform for marketing. With each collection, Daniel Wellington offers impressive watch designs that exude the same luxurious aura found on other renowned watch brands.

Daniel Wellington Classic Collection

The Daniel Wellington Classic collection embodies the main vision of the brand. Sporting refined, classic designs that were common in the early watchmaking era, Daniel Wellington aims to entice the younger generation into indulging in such simplicity. Indeed, the Daniel Wellington Classic became an instant hit online where millions of their followers fell in love with the clean, minimalistic design schemes of the Classic collection.

The watches from the Daniel Wellington Classic collection are named after locales in England, such as the Daniel Wellington Petite St. Mawes Ref. DW00100231 that commemorates St. Mawes, a village in England. Another is the Daniel Wellington Classic Cambridge Ref. DW00100003, which took Cambridge as its main inspiration. The naming process is quite vague, but each watch boasts a grand design enclosed in either a 36mm or 40mm stainless steel case. Plain leather and NATO straps are used in the Classic collection, a testament to the vintage simplicity of these watches. On another note, Daniel Wellington does not offer automatic calibre movements. Instead, the brand uses Japanese quartz movements to ensure both quality and accuracy in timekeeping. The Daniel Wellington Classic is the ideal watch for those looking for an affordable dress watch that can be worn at any event.

Daniel Wellington Iconic Collection

The Daniel Wellington Iconic collection is a series of watches that come in varying sizes and straps. Offered with either stainless steel link bracelets or rubber straps, the Daniel Wellington Iconic line stays true to its moniker with its stand-out designs. Aside from the dials, the clean link bracelets are one of the main strengths of the Iconic series, adding elegance and comfort to the Daniel Wellington Iconic watches. The Iconic line also contains a sub-collection of Iconic Motion watch models. These Iconic Motion watches boast predominantly black color schemes that exude strikingly refined auras, with perfectly matched black rubber straps and dials. The Iconic Motion models can also withstand water pressures of up to 10 ATM (100 meters), unlike its fellow Iconic and Classic watches which have water resistance ratings of 3 ATM (30 meters). The Daniel Wellington Iconic watch collection is a prime choice for those seeking an extravagant dress watch. Its choices of exquisite gold and silver hues in its watches will surely scratch that itch for effortless luxury.

Daniel Wellington Petite Collection

The Daniel Wellington Petite collection is a piece-by-piece reimagination of some of the DW watches in the Classic collection, as well as a few brand-new entries. As the name indicates, the Petite collection is home to smaller watches, with sizes that range from 28mm up to 36mm. These watches are more slender than both the Iconic and Classic models, but they cater to those with smaller wrists, who prefer such statures. The Daniel Wellington Petite offers a variety of bracelet options, including a pressed mesh bracelet, a standard mesh bracelet, and a leather strap. Daniel Wellington went with a minimalistic approach when creating the Petite collection. The contemporary design along with its smaller stature gives the Daniel Wellington Petite a new identity that perfectly suits the tastes of the minimalist crowd. 

Daniel Wellington Quadro Collection

Lastly, the Daniel Wellington Quadro Collection is, by far, the most uniquely designed watch in Daniel Wellington’s arsenal. This collection completely deviates from the usual round cases, instead featuring a defined 20mm x 26mm square-shaped stainless steel case. Daniel Wellington took a bold step when manufacturing the Quadro collection, considering how unconventional square-shaped watch designs are. However, the launch of this collection went better than expected. By creating a watch that gives a new perspective on timekeeping, Daniel Wellington exhibits its passion for creating contemporary accessories and watches that fit the definition of luxury in today’s modern era. The Quadro collection bolsters its claim as one of the most popular watches in the Daniel Wellington catalog by highlighting its use of both tasteful gold and silver. The size and shape of the Quadro watch fits wrists like jewellery—making it the perfect piece for women who want both a statement accessory and a timekeeper on one wrist.

Milestones and Innovations

As mentioned before, the Daniel Wellington fashion brand truly gained its fame online. Since the internet is so accessible and social media outlets are all the rage these days, Daniel Wellington successfully took advantage of it. One of the many social media outlets they use is Instagram. Daniel Wellington has easily garnered more than 3.5 million followers on their Instagram account, and this number is only increasing each and every day. The brand’s success in social media marketing is a well-known fact, to the point where several brands have followed suit to try and find similar success. There are also several brand ambassadors, mostly celebrities and online influencers, that have played a major role in popularizing Daniel Wellington and their watch collections.

Daniel Wellington Watches—What Makes Them Popular?

The main appeal of Daniel Wellington watches is their simplicity and their minimalistic approach in timekeeping. Inspired by the classic watch designs introduced in the early eras of watchmaking, Daniel Wellington created their watches using the same blueprints, but with a mix of their own contemporary style. Not only that, one of their main selling points is the variety of bracelets and straps they offer. Since Daniel Wellington also makes accessories such as necklaces and bracelets, the straps and bracelets used on their watches naturally offer the same beguiling sparkle. Plus, their striking NATO straps also play a major role in the brand’s popularity. NATO straps are one of the main inspirations that led to the founding of Daniel Wellington as a fashion brand.

History of Daniel Wellington Watches

Filip Tysander, the founder of Daniel Wellington, happened to meet someone fond of wearing vintage watches with a NATO strap. This British gentleman, whose name was none other than Daniel Wellington, was described by Tysander as having an “Impeccable yet understated” style. This fateful encounter led Filip Tysander to start a fashion brand that combines classic styles with contemporary designs. Thus, the Daniel Wellington brand was founded in 2011, in the hopes of sharing his perspective with a younger audience. In order to gain attention from his youthful target audience, Tysander opted to utilize social media marketing, a strategy that turned out to be hugely successful. 

Since Daniel Wellington is fairly new in the market, it has yet to have a very impactful history, other than its success on the internet. That said, Daniel Wellington’s rapidly growing popularity suggests that this is certainly a brand worth keeping an eye on in the future. 

Famous People

Since Daniel Wellington relies heavily on social media, influencers and celebrities also play a big part in wearing and promoting DW’s watches. The most notable celebrities that have been spotted wearing these watches include Lay Zhang and Lee Sung Kyung. Lay Zhang is a famous Chinese singer who is also popular for being part of the Korean band, EXO. Another well-known personality is Lee Sung Kyung, a well-known Korean actress who also became one of Daniel Wellington’s official brand models, alongside Lay Zhang. Daniel Wellington has also partnered with Hayley Bieber, who appeared wearing a Daniel Wellington Iconic Link Lumine watch in one of the brand’s official videos.

Daniel Wellington: Impeccable Style Derived from Simplicity

Daniel Wellington is an amazing fashion brand that deserves to be recognized as an excellent alternative to high-end watches. Some may be sceptical about its quality at first, but the impression these watches give is nothing less than elegance and simplicity at its core. Do not be misled by their lower price ranges—these are budget-friendly watches that look absolutely ravishing on the wrist. 

By utilizing gold or silver cases and bracelets, each DW watch effortlessly exudes a classy aura that you can find on more expensive watch brands. Plus, the brand’s expertise in manufacturing accessories has helped greatly with their watch designs. The pressed mesh and pressed leather bracelets are a testament to how passionate Daniel Wellington is with their craftsmanship, in terms of offering its patrons modernity and luxury as a whole. All in all, the Daniel Wellington brand is perfect for those who want a fashionable watch with a classic design that is offered at a very reasonable price. It may not have an automatic calibre movement, but the spot-on engineering makes up for what it lacks in the timekeeping department.

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