Bell & Ross has always been passionate about military history and values. To go even further in its quest for excellence, Bell & Ross has made aviation, especially aeronautical instruments, a main source of inspiration. Many of its present collections pay tribute to the timekeepers that the military have used throughout history on land, sea or in the air, including First World War pocket watches, Second World War flight instruments with special functions and 1960s instrument panels.
Adored by flying, made for precision. Bell & Ross watches are the real standard in design. The face on each watch clearly resembles those on top aircrafts, whilst next level materials and inner mechanics make for maximum quality. Bringing in resistant fabrics and a great case, each has been made by experts to last a lifetime. Elegance is at the heart of every men's and women’s piece in this collection, which is why the brand boasts a global following. A seamless blend of ability, accuracy and looks, all Bell & Ross watches have a rich story.
There are professions where one must withstand extreme temperatures, undergo violent accelerations or resist dangerous pressures. Bell & Ross analyses these extreme events with those who experience them: astronauts, pilots and bomb disposal experts and divers. Professionals for whom a watch must not only be a tool to assist them on their missions, but also a constant ally.
To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential is never compromised by the superfluous.
Bell & Ross watches meet four basic principles: legibility, functionality, precision and reliability. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance. Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements.
It is in Switzerland, in the production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Their art and craftsmanship come alive in each precise measurement and in the strict quality controls and attention given to each step of the process, however complex the mechanism.
The watch’s engine, the mechanical movement, is an amazing technical challenge: within an extremely limited space, it must contain a continuous, precise and reliable movement. It is made up of hundreds of assembled and adjusted parts, precisely tested and fine-tuned by the master watchmaker. Thanks to the wearer’s wrist movements it ensures several days of autonomy. In and of itself, this “living organ,” an ingenious masterpiece, symbolizes centuries of technical innovation and watchmaking expertise.
Every Bell & Ross watch is an exceptional piece built around a highly complex and precise mechanism that, day after day, takes part in the conquest of the sky, land and sea. Five exceptional timepieces epitomize the history of the brand and have become reference points both for their mechanical sophistication and for the technical challenge they represent. Sharing the army’s values of performance and excellence, Bell & Ross regularly supports elite units by designing watches that perform particular functions or celebrate special occasions.